Eric Ries Emphasized Validated Learning for Startups

In his recently published book,”The Lean Startup“,  Eric Ries has emphasized the concept of Validated Learning for  a startup. Discussing about it, he says,” …the fundamental goal of entrepreneurship is to engage in organization building under conditions of extreme uncertainty, its most vital function is learning.”

Elaborating validated learning, he sees it as  ” the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects…It is more concrete, more accurate, and faster than market forecasting or classical business planning, and, finally, adds, “It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.”

Source: “The Lean Startup”, book by Eric Ries