Eureka Mobile Advertising Ltd has launched an app called Eureka to monetise the idle screen while delivering relevant content to mobile users.
Mumbai and UK-based Eureka offers mobile ad services and displays marketing messages, offers and deals in the form of images on handsets.
Eureka has a proprietary technology through which it displays ad on a mobile screen as soon as a user unlocks it. The Eureka app displays deals, content and ads as full-screen images on a user’s mobile screen. This technology ensures that content/ad pushed by the Eureka can’t escape the attention of users. Users are free to respond to advertisements in many ways – right from double-tapping on the image to launch the marketer’s website/landing page to dismissing it altogether.
A free app, Eureka currently supports Android phones but will be soon available on BlackBerry and Symbian devices.
Founded in December 2011 by IIT-Varanasi alumnus Rahul S Jayawant (CEO) and investment banker Yogesh Sholapurkar (CTO), Eureka Mobile works in partnership with telecom operators and brands.