Facebook Ads have helped millions of brands worldwide make their name, products, and services well-known and trusted by the public. Particularly with smaller local or regional brands, this ad platform can effectively target the audience that will deliver the highest conversions and sales for your brand.
Social media marketing has become one of the growing powerhouses of the online marketing world. With its ability to inexpensively keep a brand in the public’s consciousness and keep up a running conversation with their most desired customers, Facebook Ads marketing is enabling smaller brands to out-perform larger brands in their categories and claim increasingly larger market shares.
Facebook is the grandfather of all the social media platforms with well over 900-million users and the first one to introduce a marketing and advertising platform into their services. They have a wealth of available data that makes it possible to effectively target customers using gender, location, language, buying habits, preferences and much more.
Using the Formats and Data of Facebook Ads
By creatively using this wealth of data and the various ad formats that Facebook Ads offers, you can create custom ads that target a different audience for different products. They can provide useful information that keeps your customers engaged and boosts your brand’s recognition. Focusing locally or regionally, you can create ads that talk to your customers in the local language and use regional news and events to tie-in with your products.
These ads are effective as the customer feels like your brand understands them and addresses their concerns more than the larger, faceless brands. You’re able to establish a rapport by which you can slowly grow your customer base.
Large brands may rely on social media as well to reach a regional or global audience. But by understanding your products and the local markets through the data of Facebook, you can combine this knowledge with creativity to make eye-catching ads that allow you to maintain a healthy market share and stand up to your larger competitors with their infinite marketing budgets.
Partner with an Agency Skilled in Facebook Ads
Part of this ability to compete is being able to make the most out of your marketing budget. With the lower price of Facebook Ads, you can target your ads more finely to reach audiences that have a greater chance of converting your ads into proven sales.
These lower prices mean you can create more ads with lower acquisition costs across your entire product line than relying on one expensive ad that says more about the brand than the products. But creating all these ads and measuring their performance during a campaign takes effort and expertise.
By partnering with an experienced digital marketing agency, they can assume responsibility for all the ad campaigns. They’ll create a marketing strategy, product the individual ads, monitor the campaigns and generate reports informing you of their progress.
With the variety of targeting options, plus the five formats of Facebook Ads, you need an expert agency to keep on top of your ad campaigns to level the playing field against larger competitors.