Brands' Visibility On Facebook: Reach Is Up, Frequency Is Down

Facebook Timeline Sparkles Privacy Concerns

Up until now, Facebook accounts have focused on the most recent posts. With the new profile format, the most recent Facebook activities will be at the top. But as users go back in time, Timeline will summarize past posts — emphasizing the photos and status updates with the most “likes” or comments.

Marc Rotenberg, executive director of the Electronic Privacy Information Center,  has voiced concerns about Timeline and other Facebook features. Privacy concerns run highest among those who frequent Facebook less often, according to a recent USA TODAY/Gallup Poll. Just 26% of respondents who use the social site at least daily said they were “very concerned” about privacy. That compares with 35% who are “very concerned” and use the social network at least once a week, and 39% who use Facebook less often.

Source: ” Facebook Timeline a new privacy test” , USA TODAY

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