Interesting Insight! Since Hadoop’s adoption continues to accelerate, CRM and Social CRM will benefit more than any other area of an enterprise. Have a look at the following chart:
One of Hadoop’s greatest potential contributions is the analysis, categorization and use of unstructured content. Marketing and sales won’t have to run three or four systems to gain insights into customer data, they can run a single analytics platform that fuels the entire selling cycle and lifetime customer value chain of their businesses. Hadoop has the potential to make unstructured content more meaningful while also reporting the impact of customer insights on financial performance, profitability and lifetime customer value.
Big Data and extreme information management are on the technology Trigger area of the hype cycle. The Hype Cycle for Data Management is shown below:
Be sure to read the insight extracted from Gartner Search Analytics . A fascinating piece by Louis Columbus.