According to the latest report from comScore, time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who use both Facebook interfaces. Analyzing the time spent across apps and browsers, the report highlights that the “apps drove the lion’s share of engagement, representing 4 in every 5 mobile media minutes”.
But its real pain in the ass of advertisers, because the mobile feed doesn’t display nearly as many ads as the regular website. And the mobile interface may not display other things.
So,what about your business — are you ahead of this curve, keeping up, or totally unaware?