The eCommerce universe has exploded overnight due to recent world events. In 2020, a report shows consumers spent more than $861 billion online with retailers in the United States. You need to note this data if you want to grow your eCommerce business significantly.
There are ways to ensure your eCommerce business keeps growing, and here are some of them:
1. Composable Commerce
You may have to consider composable commerce instead of traditional commerce. So, what is composable commerce?
Composable commerce refers to software architecture that separates the business logic (i.e., backend) from the user interface (i.e., frontend) while providing the possibility of choosing the best-of-breed technologies to create a flexible eCommerce stack.
The software communicates efficiently through API, and specific solutions can be replaced with zero impact on all the other parts of the system. Composable commerce is the future of eCommerce and comes with several benefits such as:
- Reduced operational costs
- Future-proof approach
- Agility and flexibility
- Happy development teams
Composable commerce enables eCommerce businesses to be always ready for whatever new technology emerges in the future.
2. Affiliate Marketing
One fastest way to grow your eCommerce business is via affiliate marketing. This is a performance-based and innovative marketing strategy in which you reward affiliates with commissions when they generate sales. This is rewarding since affiliates will only get paid after making successful sales.
You may need to adopt an affiliate software that helps streamline the managing and running of an affiliate program.
3. Brand Awareness
Focus on building brand awareness. Brand awareness involves getting your target audience to discover your brand at all times. You can start by posting regularly on the social media channels where your target audiences are. You should also couple organic content with paid promotions from time to time.
Develop a strong SEO strategy that ensures your content or online store ranks appear at the top of search engine results. This makes it easier for prospective customers to locate the products you sell.
4. Build A Targeted Email List
The email was once thought to be dead, but that is now a myth. Email is still the number one top-performing marketing tool. Reports indicate that up to 59 percent of people state that marketing/promotional emails greatly influenced their buying decisions.
Therefore, launch a powerful email lead-generation strategy. Collect consumers’ emails, first names, and addresses (optional). Add a lead capture page on your website, and incentivize visitors with a gift to leave their valid emails.
Every eCommerce strategy shared has been tried, tested, and proven to work if implemented consistently. A few will even deliver super-quick wins, while others will work for the long-term.
The primary goal is to always keep your target market in mind. Then, understand how they respond to these different eCommerce growth methods by regularly reviewing your sales and customer data.