How Building Trust Leads To Improved Conversion Rates
How to increase conversion rates when the web is grappling with so many scams, theft, and virus issues. There is no doubt that it is hard to trust a website at all.
The need to feel secure and trust the product’s seller is fundamental for a visitor. Every visitor to your online or offline store comes to you with specific intimidations and fears.
They do not want to be cheated, sold at, or ripped off somehow; they wish to have an enjoyable, simple shopping or browsing experience.
Trust is an important thing during the whole sales process: before, during and after the sale.
Confidence in e-commerce environment (pre-transaction), trust in the merchant (transaction), trust in after-sales (post-transaction), and trust in the protection of digital assets (after-sale) are the main components of e-confidence.
To be able to increase conversion rate, you need to develop trust among your target market and you need to erase all worries and fears on them.
Motivating Online Users To Trust You
You can’t blame online users for not trusting your website. Scam on the internet is rampant and not unless you have proven your website’s worth, you should not expect your target market to trust your website.
Here are some pointers in building the credibility of your website. These tips will motivate your target market to finally trust your website.
1. Usability
Websites must be able to present its message in a clear way. It should be navigable and it should lead the site visitors to the page they want to arrive at. A positive user experience builds trust among the site visitors.
2. Privacy Policy Statement
The website should assure the site visitors that their privacy is protected. This can be achieved through the use of a clear privacy policy statement. There several identity theft issues going around the web.
This is the reason why some online users prefer not to give any information about them. Through a privacy policy statement, you will be able to encourage trust among your site visitors.
3. Affiliations
If your website is affiliated with other big names on the business, include a logo of the business on your website. This will help build trust among the site visitors especially if they know about the business you are affiliated with. You should do the same with security and industry affiliations.
4. Policies
If you sell products online, be clear about your policies. Online shoppers need to know about the warranty of the products, return policies and other purchase issues. Your website must have clear statements about the policies involve in the products’ purchase.
5. Customer Service/Contact Us
Give your site visitors a venue where they can ask further questions or contact you personally. By including a contact us or customer service portion in your website, you are actually building your site visitors’ trust.
Worry and distrust affect the conversion potential of your site visitors. Eliminate any factors on your website that triggers worry and distrust. On the other hand, include factors that build trust to increase the website’s conversion potential.
