Marketo has posted a new infographic that shows how content marketing is competing with traditional marketing these days.
Why should companies use content marketing? Risk mitigation, lead generation and lead scoring are some of the benefits of content marketing that the survey identifies.
How are companies using content marketing?
Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).
Have a look at the infographic. Click on the image to enlarge the view.