Storytelling is crucial to startup success. Having said that you don’t have to be a great storyteller to be an entrepreneur.But, it helps.
“Storytelling is knowing that every sentence you are saying, from the fist sentence to the last is leading to a singular goal and ideally confirming some truth that deepens our understanding of who we are as human beings. We all love stories; we’re born for them. Stories affirm who we are. We all want affirmation that our lives have meaning and nothing has greater affirmation than when we connect through stories. [Stories] cross the barriers of time, past, present and future and allow us to experience the similarities between ourselves and others, real and imagined.”- Andrew Stanton
Startups are in a constant battle to raise resources, hire talented employees, sell products or services and convince partners to come on board. Failed attempts to effectively pitch and present information to potential investors, customers, and partners can be detrimental to start-ups and can result in the end of the venture.
Have a look at the video wherein filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning:
Startups are temporary organizations that after a repeatable and scalable business model build stable organizations. Organizations are made up of people. People connect through stories. Therefore entrepreneurs can use stories to help people connect with what they are doing.
Check out the video below to watch Apurva Shah, Cofounder, Whamix, share his ideas for how entrepreneurs can become effective storytellers.