Content marketing is all about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. A good content marketing strategy brings your audience closer to you and your business. This explains why content marketing has become the top go to market priority for all sizes of business- a startup, small and medium business (SMB) and an enterprise.
So what qualifies as the good content? And what are the things that a good content must avoid?
Promoting your business is fine. But too much self promotion will prove counterproductive.
“Content must be focused on the reader more so than your own self promotion. Know your audience. Know what they want, need, desire. Get in their head and connect with them via content that helps them in business and/or life.”
A good content should also be findable, shareable and Simple. Your “brand, expertise, experience, services offered should support the content”, says Pam Moore, CEO / founder of Marketing Nutz, while talking about 28 ATTRIBUTES OF GOOD CONTENT MARKETING TO ROCK YOUR SOCIAL BUSINESS!.
She has identified these things that content marketing must avoid:
- Focusing too much on sales
- Overly opinionated
- Closed minded
- Self promotion.
- Random Acts of Marketing