How To: Plan an Effective Social Media Presence

When it comes to planning an effective social media presence, the five questions you need to answer before you decide if social media is for you:

1. Why should we be using social media?
2. What specific goals will social media help us reach?
3. How will we measure our success?
4. What time, people, and resources are we willing to allocate to a social media presence?
5. Is our current website social?

Source:The Social Media Strategy Primer: Start at the Beginning , Social Media Today