When it comes to planning an effective social media presence, the five questions you need to answer before you decide if social media is for you:
- Why should we be using social media?
- What specific goals will social media help us reach?
- How will we measure our success?
- What time, people, and resources are we willing to allocate to a social media presence?
- Is our current website social?
Source:The Social Media Strategy Primer: Start at the Beginning , Social Media Today