India Smartphone Outlook 2013



Samsung and Android dominated the Indian smartphone market in 2012 — Samsung being the leading handset manufacturer while Android the leading operating system.

Sales of Indian handsets Original equipment manufacturer(OEMs) are growing at the cost of Nokia and Blackberry which had lost significant market share in 2012. And Indian players are set to replicate their feature phones success in the smartphone space. These are the findings by Convergence Catalyst  on smartphones sales in India, which grew over 100% (year-on-year) in 2012 to reach 20 to 22 million units.

With wider acceptance and price coming down the curve, Convergence Catalyst expects the growth momentum to continue in 2013. It estimates the smartphone sales to grow approximately by 120% to range between 44 million and 48 million, forming 30% to 32% of total mobile handset sales in the country.

Other important findings

  • Apple and Samusng to be the leading players in the over USD 450 segment with over 80% (volume) share between them
  • Samsung is expected to face stringent competition from local Indian players (in the low and mid tiers)
  • Android’s dominance is expected to continue in India
  • Apple’s iPhone devices sales to grow by almost 5x in 2013

Other Smartphones trends for 2013 in India

  • Increase in the Total Addressable Market of >USD 450 Segment
  • Smartphone Chipsets (SoCs) to Drive the Next Level of Growth
  • Entry of Multiple Global and Indian Smartphone OEMs
  • Increased Reverse Bundling with Wireless Carriers
  • New Smartphone OSs to Have Little Impact in 2013

Source: India Smartphone Outlook for 2013

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