“In performance marketing, advertisers and marketers only pay for successful transactions. Each transaction is based on a consumer taking a defined action, such as making a purchase from the advertiser or signing up for a subscription. The trackability of performance marketing isn’t based on estimates. It’s based on actual results — meaning that a marketing program’s effectiveness is accurately determined, down to the mouse click,” according to Performance Marketing Industry.
The new infographic from Impact Radius , showing the top 25 online influencers in the Performance Marketing community:
Click the image for large view of the infographic.