Is Microsoft Losing Money By Not Releasing Office For iOS?
It seems so. A new report from Morgan Stanley analyst Adam Holt figures that if Microsoft were to release Office for iOS, pricing it at $60, it could potentially sell it to roughly 30 percent of iPad users. Extend that to an installed base of 200 million iPads in 2014, and Holt concludes that Microsoft would generate about $2.5 billion in revenue per year on Office for iPad — less Apple’s App Store commission.
But it’s not like Microsoft doesn’t know that. And it’s more likely than not that the company is very carefully weighing tradeoffs here, and trying to determine if keeping Office off iOS is a sufficient incentive for enterprise to use Surface and other Windows tablets.
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