SEO has become an inevitable part of all contemporary online marketing campaigns. This fact, however, doesn’t make the whole process any easier.
As always, the key to success lies in finding the appropriate keywords your marketing team will use to push your business up the Google page ranking.
This problem can be addressed in several ways, some more efficient than others. Today, we are going to take a look at one of them, which has traditionally showcased the best results. Yes, we are talking about brainstorming.
So, let’s see take a look at some of the obstacles that are associated with this type of decision making, and the steps you can take to make the brainstorming sessions as efficient as possible.
1. Focus On The Products And Services
This is probably the most obvious way to kick off the session. Essentially, keywords that describe the company’s products and services are the way a company perceives itself and hopes the prospects perceive it as such as well.
So, start with the most basic product and service description like:
- Dentist
- Flowers
- Bicycle renting
- Sales trainer
If you want to, you can at this stage expand these basic keywords with broader regional descriptions (e.g. Massachusetts or Boston), or even target specific neighborhoods (e.g. Back Bay).
2. Bring In More Diverse Voices Into The Conversation
One of the most common problems the industry decision makers are facing during brainstorming sessions is that they often look at the problems from the industry perspective.
If you want to make the entire process more efficient and come up with more diverse solutions, you can take a dive into your customer base and ask the prospects to describe the specific problems they are facing on a daily basis.
Of course, in this case, the brainstorming should be brought down to consumer level, so it would be a good idea to hire a company doing TV wall mounts to get a versatile visual tool you can use to lay the problem in front of your customers.
This way, you can get very interesting problem-based suggestions like, for instance, “rotting drywall” or “low turnover”.
3. Keywords For Benefits
So, we have by now addressed brainstorming focused on services and problems. One of the ways to get more unique keyword suggestions and stand on top of the direct competition is to focus on the unique benefits your company might be offering.
Whether the benefits are real or simply perceived, these keywords can do wonders for your ranking. Some of the examples you can use as guidelines are:
- Streamlined service
- Well-behaved children
- More leads
- Greener grass
- Sense of peace
4. Put Features In Focus
Much like the unique benefits, your products and services might have some unique features that can be used as a basis for keyword optimization.
One of the strongest benefits of such SEO approach is that people who are looking for specific features are already well-informed about the product or service and are one step away from making the purchase.
Also, these keywords are very easy to come up with and don’t require too much effort on behalf of your team. Just put the focus on the features like “13-megapixel camera,” “water views,” and “lifetime access” and you are good to go.
5. Take Competition Into Account
Of course, we don’t think about direct competitors. Even so, every problem in this world has more than one solution, and your potential customers may be looking for an alternative for the products and services you are offering.
For instance, if you are running a gym, your competitors might the companies selling gym equipment and dietary supplements.
In this case, your SEO efforts should be aimed at attracting this crowd into your backyard. One of the ways to address this issue is to use keywords and write blog posts that are aimed primarily at the people who are looking for your competitors.
We hope these few guidelines will help you to make the most of your sessions and come up with as many viable keyword suggestions as possible.
If used right, brainstorming can be a very powerful decision-making tool. Now, you have all the groundwork laid in front of you. It is time to infuse it with your dose of creativity.
