It’s reported that at least 70% of businesses won’t be open on their 10th anniversary. Such alarming stats are enough to unsettle any business owner. But all hope is not lost. You simply need to understand the basic business principles.
In order for your business to remain viable, you need clients to buy your products or engage your services. Sounds simple enough, right?
As basic as that might sound, know that looking for new clients is certainly no easy task. You’ll actively need to look for customers and that requires a high level of skill and tact. Fortunately there are lead generation companies that possess these skill sets.
These companies specialise in lead generation marketing and aim to maximise sales opportunities and manage your prospective client relationships.
In case you’re unsure about outsourcing this service, we’ll give you a few reasons why it’s advisable to leave this task to the professionals.
1. High Contact Rate
As mentioned earlier, effective lead generation requires a proper strategy. Either that or your cold calling efforts won’t be fruitful.
It’s reported that only 27% of leads are contacted by sales teams in most companies. Reasons for this include the fact that they may be poor quality leads. By this we mean that the prospects may not be your company’s ideal target niche.
Bear in mind that if you want to increase the chances of converting a lead into an actual sale, you need to target customers that are interested in what your company has to offer.
This can only be possible if you have a proper lead generation strategy in place. And lead generation companies have the necessary knowhow.
2. Accurate Information
Part of the lead generation process involves qualifying a lead. And the last thing you need during the lead qualifying process is to realise that there’s missing information. In worst-case scenarios, the information can be inaccurate or even fraudulent.
Lead generation services will conduct the necessary checks on prospects to minimize the above negative scenarios. Not only are you guaranteed legitimate information, but it cuts down on time wasted on calling people with fake names. As a result, you’re guaranteed high quality leads resulting in higher contact rates.
3. Quick Follow-Ups
When it comes to securing new leads, timing is paramount. Remember that you’re operating in a highly competitive environment.
This means your company can’t afford to slack with regards to customer interaction. Fortunately, that’s something you don’t have to worry about if you employ lead generation services.
Their employees are trained to be efficient in this regard by conducting quick follow-ups to any potential leads.
As soon as there are enquiries about your company’s product or services, lead generation companies will quickly respond before another company snatches up the prospect.
4. Professional Dialogue
Chatting up a random customer requires certain skills. Dialogue needs to be kept professional but courteous. Employees in lead generation companies are trained regarding the right dialogue to use to keep a prospective client engaged.
Lead generation companies have the necessary measures in place to ensure the conversations with prospects go well. For instance; they use call intelligence to measure the performance of their sales reps, which is necessary to better understand the customers.
Thanks to call intelligence, the telemarketers are guided regarding the line of conversation they should follow. It’s imperative to create a positive impression to the prospective client to secure the lead.
5. Personalisation
Lead generation is more than just responding to random prospective clients who have filled out lead submission forms.
Neither is it merely cold calling a stranger to advertise your company’s products or services. This process can very well be the start to a long-lasting relationship with the prospective client. This is why it’s important to not appear impersonal to clients.
In actual fact, customers respond more positively to personalisation than to a clinical approach.
Lead generation companies are very much aware of this fact and know how to establish rapport with potential customers. This way they avoid frustrating clients and reduce the risk of alienating them.
By offering personalized service to the prospective customer, he or she is in a position to ask questions and receive feedback; something that prospects will highly appreciate.
6. Cost-Effective
Employing lead generation services is a cost-effective option for your company. When you leave this task to your sales team, it means you’ll need to invest in training your telemarketers regarding lead generation.
This is something you don’t have to do if you employ lead generation services who already have the necessary resources and skilled personnel in place.
In addition, you’re saved the hassle of hiring telemarketers and supervisors of your own. This will also save your business a lot of money that would other have gone to their remuneration.
7. Get Time For Other Marketing Activities
Since you don’t have to waste time trying to secure leads, your staff will have time to focus on other marketing activities. Your team will have more time to conduct thorough market research to get a better understanding of your target customers.
As a result, they’ll be in a better position to formulate marketing campaigns that resonate with your company’s niche. From the above, it’s clear that employing lead generation services is highly necessary for business owners that are looking to grow their companies. Are you one of them? You decide.
