10 Best Lead Management Software Options In 2021
In today’s working environment the customer’s opinion and thought process are very important. If you have an idea of the same you can be assured of making him your loyal customer.
Before the customer gets converted he is only a lead for you and these leads need to be tapped so that they can be moved ahead.
Thankfully there are many lead management software which helps you move ahead with the lead conversion process and help you decide what the target audience you wish to aim at is.
We analysed a group of best lead management software and brought out the best ones available.
They have been classified on the basis of the service and benefits they provide and your choice can be made as per the requirement that you have.
Go through the list and basis of your budget and need to choose the one that you think is perfect for what you want to achieve.
1. dotdigital
Trigger relevant omnichannel messages that engage and entertain your customers, wherever they are, on whichever device. Engagement cloud puts your data to work, so you can focus on the bigger picture create meaningful experiences that delight your customers wherever they are nurture customers and drive ROI with best-of-breed e-commerce and CRM integrations.
Review: Capterra
Pros: We migrated to Dotmailer from Bronto late last year and the difference was immediately clear. Dotmailer provides a clean and organized user interface making it very intuitive and thus helpful for users, especially new users. I love the drag and drop email creation feature and this makes it easier for us to create our weekly newsletter as against having to create newsletters from scratch.
The option to send SMS to our contacts is an added bonus for Dotmailer.
Cons: I sometimes experience Lag on the Dotmailer website. Also when working on newsletters, it will be great for work to be autosaved, ensuring if I suddenly get disconnected from the internet I do not need to start all over again.
Overall: We use Dotmailer to maintain a close relationship with our customers via emails, even when they are not currently patronizing us. Ensuring they will always have us in mind.
2. GoldMine
Goldmine understands what’s important to business leaders – fast and easy access to important metrics across all of your business units. Fully customizable charts, colors, and datasets will help you manage for success. Having data is great, knowing what to do with it is even better. With goldmine, you can drive business activities and track who is doing what. Better management means more profits. Get even more value out of your CRM when you integrate it with other leading business applications for marketing, accounting, and other sales related tasks. Goldmine integrates with leading 3rd party providers.
Review: FinancesOnline
All in one affordable CRM for use on-premises or in a cloud with a virtual desktop that allows you to run goldmine and other applications in the cloud. You can manage relationships, interactions, schedules and sales forecasts, marketing campaigns, and customer service.
One click away from any detail makes access easy, choice of deployment options from local pc, cloud, and web and smartphone offer real-time access and flexibility.
3. ClickFunnels
Instead of hiring developers to code and piece together your funnel. Clickfunnels allows you, the entrepreneur, to build funnels fast with our one-stop funnel creation system. You can build high-converting funnels to generate leads, make sales, one-click upsells, webinars and more! Instead of using email autoresponders that “don’t talk to” your funnel, actionetics is fully-integrated with clickfunnels! Action pics allows you to create “smart lists”, and send messages and sequences that speak directly to your customers, based on the actions and behaviors of the visitors going through your funnel.
Review: Capterra
Pros: In the digital marketing space, ClickFunnels has become one of the top names in the industry for users being happy with the ease of use and that the software can handle most aspects of what a business needs to be successful. I simply love how easy it is to use this software. Most importantly, I love how this company has created a real “culture where the environment is really about helping entrepreneurs become successful.
Cons: I do wish ClickFunnels would add more features like the ability to create custom membership websites and courses. The software pricing is too high, but what you are getting in return for the high pricing is higher quality software that competitors simply cannot match.
Overall: I have literally tried almost every software available that builds landing pages, websites, handles email marketing, lead generation and so much more and ClickFunnels is by far the best option available today.
4. Emma
Emma’s email marketing platform gives you all the tools you need to send campaigns that really connect with your subscribers. With our powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. Emma HQ platform makes it easy to manage your email marketing across multiple departments or locations, share templates and creative assets, and quickly approve every email before it goes out.
Review: FinancesOnline
Emma is a highly flexible and simple email marketing platform. The interface and templates are not only practical and effective, but they are also quite stylish too. On top of the visually appealing aesthetics, emma boasts of relevant tools, including real-time response tracking and analysis statistics.
Unlike many email marketing software, emma has than 50 email templates. That said, they are so flexible that crafting effective campaigns with them is not a huge issue at all. Email creation, campaign analysis tools and many more make emma a viable email marketing solution for businesses of any size and volume.
5. AWeber
Aweber helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation.No design or coding skills needed. Have complete control over your brand with hundreds of customizable, mobile-responsive templates in the drag and drop email builder. Use our analytics dashboard to see how many people open your emails, click links, go to your website, make a sale, and more.
Review: G2
What do you like best?
The best part about using Aweber is its ease of use and ability to link with many other programs. They make it easy to keep track of your customers as well as automate a sequence of emails. I was able to get my investment in Aweber back within a couple of mths of using it. This may take more or less time depending on how big of a following your business has already.
What do you dislike?
It can be difficult to work with list segments sometimes. Trying to separate users from other users has to be done manually and then it can easily become confusing when you are naming the segments. Or specifically, when a user belongs to more than one segment.
Recommendations to others considering the product
If you have a blog or online website then you need to be using Aweber.
What business problems are you solving with the product? What benefits have you realized?
Aweber helps me keep in touch with my customers. It is a very easy way to get them to revisit my website, as well as keep my business in their minds.
6. Salesnexus
Create conversations with customers and build lasting relationships Engage with leads, track & manage Nurture leads and customers. Easy to set up and automate Trigger Customer Processes Automatically Calls, Tasks, and Emails delegated to any team member instantly Turnkey setup programs that won’t bust the budget Daily training Call, email and chat support that won’t waste your time Accounting, ERP, website and legacy system API and industry standard solutions.
Review: G2
What do you like best?
Usability, search and sorting capabilities, unlimited customization.
What do you dislike?
I wish there was an inbox for an email. It has some great email functionality, but to see all of your incoming emails in an “Inbox” format, you must “Marry” it to your currently used email platform.
Recommendations to others considering the product
Get a free trial and give it a try. It has been perfect for our small company’s needs.
What business problems are you solving with the product? What benefits have you realized?
We manage thousands of leads with a very small number of people. Nothing slips through the cracks! The scheduling of following up, combined with their highly customizable campaigns, you can keep many thousands of prospects in the loop effortlessly.
7. Mailigen
Capturing the attention of your customers gets more challenging each day. Use email marketing automation tools to help you create lasting relationships. Just like you. Creating a responsive email template in the drag and drop editor is like playing with lego. We go where most email editors don’t let you. Create email campaigns that reach the hearts and minds of your customers. Choose between hundreds of pre-designed email templates or order a custom design.
Review: G2
What do you like best?
In addition to the ease of using mailing and their wonderful reporting statistics, what I really like best is their excellent customer service. I always feel well cared for by their team and they are extremely helpful in resolving any questions or concerns.
What do you dislike?
I cannot think of anything that I dislike about their software or service.
Recommendations to others considering the product
I have been working with various listserve software companies for over 13 years and mailing is the best. Their product is easy to work with and has features that support my business and their customer service is excellent.
What business problems are you solving with the product? What benefits have you realized?
I have worked with two other mailing list software companies before discovering mailing and I appreciate mailigen’s detailed reports, which give insight into the specific programs and products my community is most interested in.
8. Sage CRM
Sage business solutions provide end-to-end financial accounting software, enterprise resource planning (ERP) software, customer relationship management (CRM) software and business intelligence (bi) software solutions to large, CRM the sage group plc, commonly known as sage, is British multinational enterprise software. In 2001 sage acquired interact commerce inc.
Review: FinancesOnline
Sage CRM is a robust, comprehensive customer relationship management platform that provides your business with insights that drive your enterprise forward. This platform allows you to know your business more, understand your customers, and grow your enterprise. Sage CRM enables you to discover business insights that help you make smart decisions and steer your business to success.
With Sage CRM, your marketing campaigns are precise and more targeted reaching the right people at the most opportune time. You will know which deals offer the most profitability and how you can stay ahead of the competition. Sage CRM helps you deliver a world-class experience for your customer at every contact point, ultimately leading to stronger, valuable, and fruitful customer relationships.
9. InsideView
Looking for a b2b marketing data provider? Read the Forrester Wave report to learn why the inside view was named a strong performer and has the highest score in the current offering category.
The insideview is the best fit for b2b marketers who need a comprehensive solution covering marketing, sales & data maintenance use cases who are also looking to elevate their role in go-to-market strategy and planning.
Review: FinancesOnline
Insideview offers a wide range of services which translate well by providing an enormous amount of benefits to your business. These benefits give your business a strong foothold in the industry by offering sustainable growth amidst the tough competition.
One of the biggest benefits insideview offers is the direct access to profiles of over 50 million individuals and companies. This data is integrated with CRM software and all the activities on social media are then monitored to view customers’ behavior patterns.
10. NapoleonCat
Napoleoncat is a complete suite of social media marketing tools for any brand big and small. Your team and your clients will appreciate having everything they need in their daily work under one hood. In-depth analytics on any page or profile on facebook, twitter, Instagram, youtube and Google+ allows you to track the effectiveness of your or your competitors’ marketing efforts. It’s like a live chat for social media. Curate your current and future clients quickly responding to their questions and comments no matter if they come in a private message on Facebook, a comment on Instagram or tweet. Your favorite social customer care application is now available on your phone. Never miss a customer message any more only because you’re not at your desk.
Review: G2
What do you like best?
Napoleoncat is a great tool used by us to work with our clients’ social media profiles. Openness and willingness to look for a solution is the greatest advantage of the team. I appreciate them for their speed of response and willingness to help every time we need support.
What do you dislike?
From time to time some problems appear but it is typical for all digital tools. However, we immediately get information about the problems, etc. From the team – it shows the transparency of the napoleoncat.
What business problems are you solving with the product? What benefits have you realized?
Many times, thanks to the knowledge and willingness to explore the subject, we managed to solve problems with the platforms supported by the tool. In addition, by exploring the capabilities of the napoleoncat, we could offer our clients an extended version of the service.
