Leveraging Business Value Through Gamification

Gamification! Social’s latest tool. It has to deliver long-term business value to remain past the initial stage.

Esteban Kolsky says that Gamification  has to deliver long-term business value to remain past the initial stage Business value that we have to define well enough to measure it – or even recognize it and track it.

This is the first of a series of posts from Kolsky where he wants to use the series to introduce ideas, research, and what you need to know to leverage Gamification in business. The requirements for a gamification engine to work properly, and deliver value to both participants, are multiple and most of them very complex.  This is why a gamification engine is not only needed, also necessary.

Be sure to read the first of a series of posts on Business value  through Gamification. Bookmark it to track the  social CRM thought leader.

Adapted From: Getting to Business Value Through Gamification