Leveraging Business Value Through Gamification
Gamification! Social’s latest tool. It has to deliver long-term business value to remain past the initial stage.
Esteban Kolsky says that Gamification has to deliver long-term business value to remain past the initial stage Business value that we have to define well enough to measure it – or even recognize it and track it.
This is the first of a series of posts from Kolsky where he wants to use the series to introduce ideas, research, and what you need to know to leverage Gamification in business. The requirements for a gamification engine to work properly, and deliver value to both participants, are multiple and most of them very complex. This is why a gamification engine is not only needed, also necessary.
Be sure to read the first of a series of posts on Business value through Gamification. Bookmark it to track the social CRM thought leader.
Adapted From: Getting to Business Value Through Gamification