Link bait is an SEO term for creating something that people want to link to. It is the best way to get links because it is so natural. The search engines want links to be given for something worth linking to not merely as a promotional tool. Enticing people to link to you because of the value you are providing is right in line with their webmaster guidelines and because of this, these types of links are often the most valuable.
Creating hundreds of new links is the whole point of a linkbait campaign. These campaigns are similar to PR campaigns where the quality of the content and the distribution list are the critical success elements. Check out this infographic to follow just 5 straightforward steps for a successful link bait campaign: