LinkedIn Introduces Sponsored Updates

After Twitter’s ad retargeting programme and Facebook’s FBX, it’s now LinkedIn’s turn to start paid and sponsored content programme. LinkedIn’s Sponsored Updates is being billed as “content marketing in the world’s only professional feed”.

Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s homepage feed along with the organic posts from their network and the companies they follow. Members will have the option to “Follow” the sponsoring company as well as “Like,” “Comment” and “Share” posts with their network.

As of today, Sponsored Updates will be available to customers with an account representative, and we will begin making it available to any company with a LinkedIn Company Page by the end of this month. Customers will be able to select either CPC or CPM pricing and can promote updates in 20 languages across the 200 countries and territories where we have members. Additionally, companies can track the effectiveness of their posts through comprehensive analytics that provide insights to help them fine-tune their strategy in real time.