Top 15 Marketing Analytics Software To Use In 2021
Today’s world gives you lots of opportunities to market and innovates in your products. So much so, if your marketing efforts are not proving successful you can analyse why the same is happening.
You can then make changes in the steps you were taking and accordingly create a new marketing strategy which is impact and gives results.
Also known as marketing analytics software’s these are extremely useful and suitable for any marketer. Here we present for you some of the best marketing analytics software available for use.
You can understand the capability of each and in turn, choose one that would match up to your requirement. Also, you can analyse each of their features and know which one helps your campaign effectively.
It is only then that you can make the correct choice of selection and hope to ensure that your marketing campaign gains from these insights.
1. Looker
Data experiences to meet every department’s need. Give everyone a unified view of what is happening. Get running in just a few days using pre-built applications and blocks to speed up custom work. Engaging data visualizations pushed into your workflow at exactly the moment you need them. Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help. Talk to our data experts.
Review: G2
What do you like best?
I like how Looker challenges me to push for more, dive deeper into the data and how easy to use it is. I really believe this is an amazing tool for data analytics and if you use it in a smart way it can help you improve your performance and business.
What do you dislike?
I don’t like that sometimes there aren’t enough variables to add to some looks and you have to request it to be done. I believe it would be more useful for the user to be able to implement any variable he wants.
Recommendations to others considering the product
Explore for yourself and never stop trying and learning. Looker is a great place to learn about every aspect of your business and space where you can improve your analytic skills.
What business problems are you solving with the product? What benefits have you realized?
I’m doing data analysis and it’s helping me to perform better at my job. I’ve realized that looker has given me the tool to explore for myself and learn a lot, by making mistakes but making rights too.
2. Marketo
Marketo, Inc. is a software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics
Review: TrustRadius
The marketing team mainly uses Marketo as a tool to carry out email marketing campaigns and support the sales team with easily accessible content to present to prospects. The platform also helps us to maintain communication with potential customers — allowing them to comfortably learn more about our products and services before discussing their interest with sales.
3. Salesforce Einstein
Marketing analytics software consists of tools and processes that allow you to analyze, measure, and maximize marketing performance to make it more effective and ensure you get the desired ROI. Specifically, it helps you determine and understand how your marketing programs are doing.
In this article on 20 best marketing analytics software, we will present some of the leading products in this software niche. The tools for marketing analytics are an amalgamation of business intelligence, marketing automation, social media marketing, and mobile marketing solutions, each one with its strength on a specific scenario. However, they all have robust analytics component and functionality to help you gauge your marketing performance. These we will explore below.
Review: G2
What do you like best?
Einstein is so helpful when looking at an entire division or team’s worth of pipelines. When you need to accurately forecast deals and categorize them according to quality, this gives you a perfect view to easily assess the numbers.
What do you dislike?
I wish you could open several different lenses rather than just one at a time.
What business problems are you solving with the product? What benefits have you realized?
Clear deal and pipeline forecasting review. Einstein is so helpful when looking at an entire division or team’s worth of pipelines. When you need to accurately forecast deals and categorize them according to quality, this gives you a perfect view to easily assess the numbers. I use it every day to go over pipelines with my team members and I use it weekly to go over my own pipeline with my VP. I love the lens feature where I can drill down into an opportunity or really any breakdown.
4. Percolate
Optimize your content operations with Percolate and unlock the potential of your marketing department Efficiently manage the operations of enterprise content marketing, from strategy and planning through development and execution to drive growth.
Review: FinancesOnline
Percolate is all-in-one marketing software used by top marketing service providers worldwide that allow management of marketing across all channels, and a one-stop solution to plan, create and execute it. Software’s planning and campaign management features allow effective and efficient coordination of marketing across all markets, channels, and teams. The content marketing and asset management features provide a robust platform for content inspiration, distribution, management, analysis and more.
5. Nielsen Marketing Cloud
The Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform capabilities in a single cloud platform. The data synergies facilitate a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.
Review: FinancesOnline
Nielsen Marketing Cloud is a unified cloud-based marketing platform that allows you to manage all phases and aspects of your marketing process. It comes with powerful functionalities that help you cover all stages of your marketing process, from planning, acting, and all the way to the analysis phase.
The software is built a data management platform wherein you can manage, organize, and activate data gathered from internal sources such as your websites and applications as well as from second- and third-party consumer data.
6. Visual IQ
True marketing effectiveness often feels out of reach. Learn how a holistic approach to marketing measurement can reveal your most effective strategies and tactics in every area of investment. Learn why combining marketing mix modeling and multi-touch attribution compromises your data and leads to inaccurate measurement.
Review: glassdoor
Pros
Flexibility, good learning opportunities, challenges, various technologies.
Cons
Uncertainties are high. Team goal changes frequently.
7. LinkedIn Website Demographics
The LinkedIn Insight Tag is a lightweight JavaScript tag that powers Website Demographics. Follow these steps to add an Insight Tag to your website.
Once added, sign in to Campaign Manager (the advertising platform on LinkedIn), click on Account Assets, and choose Insight Tag. Your website will be listed as Verified if your tag is added properly.
Review: FinancesOnline
LinkedIn Website Demographics is a lightweight tool that helps you uncover the traits of the professionals who visit your website. You can then use the insights you gain to craft more effective marketing campaign strategies.With LinkedIn Website Demographics, there are no complex installations and integrations to start learning who your audiences are. All you need to do is incorporate the LinkedIn Insight Tag into your website’s HTML and you are ready for the discovery processes.
8. Mixpanel
Analyze user behavior across your sites and apps. Then send messages and run experiments from what you learned–all in Mixpanel. See how customers from different industries around the world use Mixpanel to engage their customers, accelerate growth, and reach business goals.
Review: Capterra
Pros: Mixpanel is the cleanest, most accurate analytics tool our team has used. We’ve tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestible format and allows you to make quick decisions.
Cons: To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.
9. Birst
Modern cloud BI and analytics to optimize your most complex business processes.AI is the new BI. Read practical insights on how you can take advantage of AI-enabled leading companies are transforming their business with data monetization.
Review: TrustRadius
Birst is our enterprise-wide BI visualization and distribution platform. Our company has 4 different revenue models ranging from big buy advertising, subscription-based advertising, affiliate/performance based revenue as well as (digital) product driven revenue. Nearly every department here uses it for something, though it does not yet solve all problems within most departments. Currently, we are able to report and distribute sales numbers to individual account executives as well as provide sales management views across as well as revenue and user across our B2C business lines as well. It solves for reporting automation and some visualization as well as distribution.
10. TrackMaven
TrackMaven makes it easy to prove marketing ROI.combine marketing expertise with world-class technology to deliver the insights you need to win on every channel.TrackMaven has helped thousands of marketers at more than 600 brands justify marketing spend and drive results.
Review: G2
What do you like best?
TrackMaven helps make our social media decisions smarter. Everything is clear & right in front of us, we can pull updates daily & as often as we want, and the tagging functionality helps us revisit successful content months after the fact for future inspiration. Two thumbs up!
What do you dislike?
To be honest, not a whole lot. Just minor gripes, such as not being able to see direct mentions from you or other brands on Twitter & small things when creating dashboards. Nothing that holds us back though!
What business problems are you solving with the product? What benefits have you realized?
TrackMaven helps us to solve a number of social media problems & how to connect with an audience. We can see how fans respond to different kinds of content and that goes a long way when strategizing about future decisions.
11. CleverTap
Clevertip enables growth and retention teams to manage and improve the impact of mobile marketing across the entire customer lifecycle. Leverage user data, automation, ai/ml, and personalization techniques in one enterprise platform. Eliminate data silos by unifying all customer data from online and offline channels to get a consolidated view of each user as they interact with your brand. Use machine learning to connect the dots between thousands of customer interactions and identify the most valuable customer segments.
Review: Capterra
Pros: have been using clevertap for 3+ years now. It’s the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives, etc. It’s very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that make it at par with international level products in this domain, yet at a much cheaper price.
Cons: it’s just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks, etc. Within the tool.
12. TapClicks
Unified order, workflow, analytics, and reporting Manage and optimize ad campaign operations Analyze campaign performance, report client value Demonstrate Client ROI. Showcase high-performance marketing insights. Upsell & cross-sell clients. Empower Your Sales Team. Impress clients with modern dashboards. Always-on client access. Standardize client report generation. Automate and scale report distribution across hundreds of clients.
Review: FinancesOnline
TapClicks provides companies with feature-rich marketing management dashboards through which they use to track and monitor the performance of their marketing campaigns. The dashboard easily connects with over 150 useful applications and services to collect and analyze the marketing data.
The dashboards are highly customizable and very easy to deploy and operate. Businesses can personalize their dashboards according to the particular requirements of their business. Moreover, with the help of a customized dashboard, business managers can handle thousands of their clients and address their concerns without much fuss.
13. Netcore Smartech
Smart conversations. Higher conversions ai-powered cross-channel marketing automation & analytics suite to boost web & app conversions. Gather real-time data across multiple channels & devices as the most important step towards achieving a 360-degree view of your customer’s online & offline activities.
Use analytics to gain insights into your customer’s behavior and attributes; leverage ai to achieve the ultimate in hyper-personalization take immediate action based on strategy-influencing insights derived by analyzing the customer journey using funnels, cohorts, rfm & sunburst charts, in real time. Power your marketing efforts with comprehensive data-rich campaign reports and deep-dive analytical insights.
Review: Capterra
Pros: you will see the positive result almost immediately coming in….. this is simply amazing. I have tried other service providers which I will not mention names, but I just have to look for what will make my life and job easier
Cons: am still struggling to find what I don’t like about the brand. Smartech Panel makes sure you don’t send multiple emails to one same number at the same time. it will only pick the unique primary number and deal with it. this is a good way to save your money and give you value.
Overall: the system only takes what you put into it, and if in the course you made a mistake, it will give you benefits to correct. I have saved a lot of money for my organization as a result of using this Smartech Panel. as will all know by nature people termed to stay with a brand that makes them happy, and for me and my management, we are here to stay.
14. Whatagraph
Whatagraph reports support all the key digital marketing tools and have ready-made report templates to simplify your monthly reporting tasks. Add your website analytics, PPC, SEO, social, call tracking, review, and email marketing platforms to get your data gathered automatically for instant visual marketing reports.
With Whatagraph, social media analytics reporting is an example when ‘set it and forget it’ simply works. It’s easy to connect social media channels such as Instagram, Twitter, LinkedIn, YouTube and Facebook.
Review: G2
What do you like best?
The infographic format of producing what can sometimes be, for clients, dry data. When I present the reports with Whatagraph I always receive feedback on how easy it is to understand my reports.
What do you dislike?
The waiting 7 days when you remove a source. However, if you speak to someone on support, they’ll adjust that for you.
Recommendations to others considering the product
If you’re a consultant or an agency, consider Whatagraph for the experience your clients will have from the reporting functionality.
What business problems are you solving with the product? What benefits have you realized?
Even though I’m accustomed to using the native reporting on each platform, there’s nothing better than getting an instant visual representation of data. I’m able to make decisions quicker because I’m able to assess the results quicker.
15. SendX
Design, schedule and track email campaigns. Drive sales from your emails. Build your email list using high converting email popups forms, online forms, and landing pages to own your audience.
Automate your email marketing with a powerful rule-based interface. Send the right message to the right user at the right time. Set it and forget it. Let sendx handle the work for you. Design emails without HTML. Sendx drag and drop editor is meant for marketers to design professional looking emails with ease.
Review: Capterra
Pros: I was introduced to the SendX tool through ProductHunt. I signed up for the demo instantly. Got amazing support from the community manager. They helped me set up the tool. Setting up drip campaigns is extremely easy and it is extremely easy to import/export contacts and set up campaigns. I can tell that this is easily among the best of all similar tools available in the market.
Cons: The team behind Sendx has done a great job at building such an amazing platform. A few minor bugs at times is the only disappointment we have been through. But, the team is extremely proactive at resolving those when reported.
Overall: Maintaining subscriber lists on Sendx is easy and we can integrate with our Medium blog seamlessly. Zapier integration has been very useful too.
