15 Best Marketing Automation Software To Grow Your Business In 2021
Your marketing efforts may go waste if you do not know how to target them towards the right people. In fact, if you are not careful all your marketing money goes down the drain.
This means that you need a source or help that can guide you on how to proceed further with your marketing efforts.
With marketing automation software’s available you can conveniently use one and relax as they show you insights about what is working for you and what not.
This marketing automation software’s are easy to use and make your marketing efforts pretty easy.
Here we are presenting some of the best marketing automation software that any marketer needs to use. You can have a look at this extensive list and invariably find which is suitable for you.
Moving ahead these software’s can be applied and a fair idea of all your marketing programs and campaigns can be accessed too.
1. HubSpot Marketing Automation
Review: Capterra
Pros: I like that it hosts literally everything you need tool wise to help you execute your marketing strategy. Having blogging and social sharing platforms in one place has been extremely easy to use. They truly set you up for success by having tons of resources, checklists, etc. available so that you know how to market and connect with your audience.
Cons: Specifically for the software, I do not understand the Design Manager. This directly affects your marketing because if you are editing a template so that it is unique for the campaign you are working on you have to use the design manager. I think it is confusing to anyone who does not understand coding. The old design manager made way more sense to me. Looking at HubSpot as a product it is not convenient that their tier metric is contacted and the annual payment is inconvenient. As a HubSpot partner, we sell this to customers and lose a bunch of them because the annual price or we lose customers from going to Pro rather than basic because the contact metric will screw them over and they will wind up paying more.
Overall: I have access to all the major marketing tools and all the education I need to make sure I understand the market and how to better connect with my audience. HubSpot is a great tool that helps businesses reach their goals and grow by growing their online presence.
2. Ontraport
Automate your marketing with coordinated campaigns that bring results at each stage of the customer lifecycle. A breakthrough web app where CRM meets automation to power your marketing, sales and business systems all in one place Use complete data to find out which offers and campaigns are generating conversions so you can allocate your money toward more of what sells.
Review: G2
What do you like best?
Having landing pages, sequences, contact database, and campaign mapping all under one roof (oh I forgot shopping carts and forms too!) means I don’t have to go and pay 3 or 4 MORE subscription fees but more importantly learn 3 or 4 more bits of software. Time is money and learning 1 product makes/saves me both.
What do you dislike?
It takes a while to learn some of the advanced features but hey they are advanced features. I wouldn’t expect an F1 race car to be easy either.
Recommendations to others considering the product
The support community is the best in the world as far as I can see. This alone makes me happy to remain a customer.
What business problems are you solving with the product? What benefits have you realized?
Storing all my contacts, delivering lead magnets, sending PPC traffic to landing pages creating email nurture sequences, etc
3. SendinBlue
SendinBlue empowers businesses to build and grow relationships through marketing campaigns, transactional messaging and marketing automation. Our platform combines a robust suite of email and SMS messaging services within a single, user-friendly solution. Happy Sending!”SendinBlue’s campaign design tools are easy to use and enable us to create emails that continually improve our sales performance.
Review: PCmag
SendinBlue (which begins at $25 per month for the Lite plan) not only offers email marketing services, but also Short Message Service (SMS) campaigns and what it calls “transactional” emails, which includes things such as password resets, order confirmations, and account creations. Like Editors’ Choice winner MailChimp, it also offers a feature-limited free plan.
However, SendinBlue can be difficult to use at times. It’s also not compatible with third-party software, which limits the ways in which you can upload contacts. In addition, its templates pale in comparison to those offered by Campaigner, our other Editors’ Choice pick in our email marketing software review roundup.
4. Prospect.io
Send simple emails or use Drip Campaigns feature to set up a sequence of emails. This is great for automatic follow-ups.
Use the templates and all emails will be automatically filled with prospect information.
Send Emails With:
- Google (Gmail or GSuite)
- Microsoft Office 365
- Microsoft Exchange
- Your own SMTP server
Review: Capterra
Pros: Lead retrieval is excellent and mostly accurate and the LinkedIn widget is clever and unobtrusive.
Drip campaign for the most works, UI was a little clunky to begin with but recent update has made it a little easier on the eye.
Cons: Drip email logic can be slightly confusing.
Overall: Great product with multiple sales tools all rolled into one. Would recommend to any sales and marketing team and pricing is very competitive.
5. Autopilot
An autopilot is a system used to control the trajectory of an aircraft without constant ‘hands-on’ control by a human operator being required. Autopilots do not replace human operators, but instead they assist them in controlling the aircraft.
Review: Capterra
Pros: Autopilot is a marketers dream tool. You can create a ‘journey’ for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don’t use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.
Cons: It would be great if the tool worked with other CRM’s than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.
6. Marketo
Marketo, Inc. is a software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics
Review: TrustRadius
Marketo is used within our marketing operations today for three primary purposes. First, we track the effectiveness of our marketing programs and progress towards overall department goals. Second, we generate a greater volume of new business leads through content marketing, nurturing, and lead scoring processes.
Third, we increase engagement with customers through targeted email communication. Marketo provides one central system to maintain marketing data and the operational execution of marketing campaigns.
7. GetResponse
Easy email, landing pages, and marketing automation. All in one mighty platform, working together to get you results.
Review: PCmag
GetResponse (which begins at $15 per month) delivers a solid email marketing solution, especially for smaller companies that might not need the most advanced features delivered by leaders such as our Editors’ Choice winners in this category, Campaigner and Mailchimp, when considered primarily from a small to midsize business (SMB) perspective.
One area in which GetResponse does stand out is in its incorporation of marketing automation features that some competitors consider out-of-scope for an email marketing tool. That includes decent analytics as well as a rather long list of third-party integration possibilities.
8. Mautic
The future of marketing is automation. The power behind successful automation is people. The Mautic community is the future.
Review: TrustRadius
Deployed Mautic because it was able to get us into Marketing Automation quickly and easily. We had a small marketing team and were definitely on a budget. I was migrating us from simple email automation through Mailchimp, and I would definitely say in that regard, it was an upgrade.
We wanted to get more into lead tracking, replace LeadLander for web tracking, be able to track documents and quickly build out emails and landing pages.
9. Drip
Over 90% of consumers buy from brands that recognize, remember, and tailor to them. Drip Ecommerce CRM is built to do all that, and thousands of trusted brands have already caught on. Get in on an ECRM that uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
Review: Drip
Compared to last summer, it’s a lot easier to use once the changes were made. It’s much more like Convert Kit, so it’s a lot easier to use. If anything, my only complaint is in order to get help answer question, I had to upgrade to $49/mo without even having an e-mail list yet. My hope is they continue making Drip easier. I am not sure if I will officially stay with Drip, but I like a lot of what it offers compared to Convert Kit.
10. InfusionSoft
Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. It is based in Chandler, Arizona
Review: G2
What do you like best?
I found the onboarding and training incredibly valuable. I had weekly 1:1 sessions with a coach who helped me set up campaigns specifically to do what I needed, and then attended two days of training as well. I feel confident in using Infusionsoft and I’m aware that it can do a lot more – I just need to find the time now!
What do you dislike?
Nothing really, though it can be a little difficult to find your way around at first.
Recommendations to others considering the product
I wouldn’t hesitate. It’s definitely a case of you get what you pay for and for us, the onboarding was worthwhile as we do actually use the system!
What business problems are you solving with the product? What benefits have you realized?
we are a small business so don’t have as much time as we would like to follow up for feedback, to keep in touch with people, and to chase quotes. We are now managing to automate this a lot more which makes our customers feel more loved!
11. Oracle Eloqua
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer need across all phases and channels of the buying process—Oracle Eloqua marketing automation.
Oracle, top-ranked in the Q4 2018 Forrester Wave B2B Marketing Automation Platforms, received the highest score possible in the data management and lead nurturing criteria. Oracle also received the top ranking for Strategy, scoring highest possible in criteria of vision, go-to-market, product roadmap, innovation agenda, and support for global deployments.
Review: G2
What do you like best?
Eloqua is great for large organizations that can support the implementation of this tool and its integration with your CRM. I love the way it allows you to design advanced and highly-customized campaign nurtures.
What do you dislike?
Some parts of the product still contain old and not user-friendly interfaces (getting improved). Sometimes the product is slow to load assets and pages.
Recommendations to others considering the product
Eloqua is great for large organizations that can support the implementation of this tool and its integration with your CRM.
What business problems are you solving with the product? What benefits have you realized?
We have been using the Eloqua platform to drive the buyer path to purchase, to maximize opportunities for my organization and to make our customers’ businesses simpler, faster and flexible, working on both inbound and outbound activities, anything from one-off initiatives through to automated/triggered always-on campaigns.
12. ActiveCampaign
Make it easy to run your marketing. Set up a welcome series with email automation, segment your contacts, or use simple workflows to automate the marketing no one has time for. Beautiful email marketing is only the beginning.
Send newsletters and messages targeted to each contact’s interests. Make every campaign you send feel personal. A CRM with email and sales automation keeps all your customer data organized in one platform. Manage your pipelines, update deals, and always follow up at the perfect moment.
Review: Capterra
Pros: the active campaign is incredible email marketing software that allows you to build powerful automation and logic into any campaign. You can assign tags based on behaviors in emails, on your website or when filling out forms. It also provides many integrations.
Cons: the email builder is nice, but it fails at providing a way to create simple letter-style emails with multiple images inserted inside the text (ie text flowing around left or right aligned images). To insert an image in an email, you need to add a text block, then an image-block, and then another text-block. It doesn’t work like a typical WYSIWYG HTML editor like WordPress.
13. Exponea
Exponea is a customer experience and customer data platform that not only boosts e‑commerce growth with AI-powered engagement automation but also helps improve our clients’ culture with better cross‑department collaboration and customer centricity. A network of modules that utilize AI and real‑time data analytics to boost engagement, increase retention and drive sales for online B2C companies.
Review: FinancesOnline
Exponea’s marketing automation power is concentrated in two large sets of features, i.e. Campaigns and Analytics. Capacity is bundled on an easy-to-use Dashboard, which represents a one-stop-shop for important indicators and metrics, and where you can also add or edit Customer Profiles and make use of behavior history and analytics to improve result delivery times.
With Exponea being a fully-integrated marketing cloud, companies can leverage the power of detailed customer analyses, and make use of previous experiences to improve performance. With Exponea’s Attribution Models, Personalized and Running Aggregates, Custom Metrics, and SQL Reporters, your business results will become better than you ever expected.
14. Real Magnet
Real Magnet is an intelligent, forward-looking automation system that serves both proficient and first-time marketers. Its first attribute is simplicity, as this tool won’t overwhelm you with complex navigation and HTML skills, but will rather give you an intuitive environment to modify and build campaign templates.
Another thing that makes Real Magnet a preferred solution is end-to-end marketing automation, as its team paid took all tedious operations out of a user’s reach – turn it on, and Real Magnet will take control over email campaigns, social tools and analytics, conversions, and reporting.
All along, you will be accompanied by a friendly and knowledgeable team that guarantees some of the shortest response times in this industry.
Review: Software Advice
We have been using Real Magnet for 6+ years for all our Association emails that we send out to members and we have had a great experience. The deliverability is great. They are constantly improving the product and offering new services to make our lives easier and if there is ever an issue or a change we need to have made, they are responsive.
We do not use the automated features and links to our AMS, but the upload tool is easy to keep lists up to date for all our email needs. Having attended one of their conferences, I can say they are a great team of people that put a lot into the product and are excited about things down the pipeline. I would recommend using Real Magnet for your business/association.
15. Pardot
Listen in as our Product Leaders show you how marketers can use AI to surface prospects with buying intent and find leads who are most likely to become customers. Hear how our Trailblazer in B2B Marketing, Tigh Loughhead, Marketing Director, Elegran Real Estate, is using these new features to identify top prospects and take his team to the next level with AI.
Review: PCmag
The Standard Pardot plan costs $1,000 per month for email marketing, prospect tracking, lead nurturing and scoring, reporting, forms and landing pages, and standard Salesforce CRM integration. The Pro plan includes email analytics, spam analysis, landing page A/B testing, Google AdWords integration, application programming interface (API) access, an integrated marketing calendar and chat support, among other features. The Ultimate plan costs $3,000 per month for custom user roles, custom object integration, a dedicated IP address, and phone support.
