Maslow’s Model Rewired for Social Media

Insights from the use and adoption of social technologies like Facebook and Twitter, combined with increased knowledge about brains and networks, show that our understanding of Maslow’s model misses the mark in a very fundamental way.  It doesn’t give enough credit to the role of social connection.

Maslow’s Model Rewired for Social Media










Maslow’s model needs rewiring so it matches our brains.  Belongingness is the driving force of human behavior, not a third tier activity.  The system of human needs from bottom to top, shelter, safety,sex, leadership, community, competence and trust, are dependent on our ability to connect with others.  Belonging to a community provides the sense of security and agency that makes our brains happy and helps keep us safe…  Read More

Source: ” Social Networks: What Maslow Misses

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