Secret Sauce To Create Community

“To participate as much as you want customers to participate.”  “It’s the ‘Golden Rule’ of community.”, saysJeff Sandquist, Senior Director of Evangelism at Microsoft.  He also shared that everything he ever learned about being a community manager he learned by tending bars in college — knowing when to engage with people and when to leave them alone. One thing Jeff stressed that like a good bartender, you sometimes need to kick out your best customers. “Everyone needs to be respectful of one another.”  “It’s about communication and conversation.” “It isn’t about how many sales we generate. It’s do we have great, happy customers that are interested in using our products. The sales will come after that, hopefully.”