Want to get your website to the top of the world’s leading search engines?
Looking for tools to optimize your titles, keywords, and tags to work smarter and faster with SEO?
In this article, you’ll discover 12 SEO tools for keyword research, position monitoring, web crawling, and more to help businesses gather SEO data, rank higher, and execute effective search engine optimization strategies.
Moz is a leading SEO tool provider that uses both basic and advanced research tools to improve your search engine optimization.
In short, Moz offers keyword research tools, a SEO keyword generator, and link analysis that gives detailed data on your inbound links and link quality. The best thing about Moz is that it provides a vast selection of research tools. The list of options and features it offers may daunt even experienced users.
Nevertheless, the vendor provides tutorials to help you improve you SEO program and understand more about SEO tactics in general. A technical support team is always one call away from solving queries and answering questions.
Basically, Moz brings the top SEO tools under one roof and provides users with the resources and knowledge needed to use them and optimize their website.
It is an ideal app that small businesses can use to attract traffic to their website. At the same time, you are not expected to pay enormous amounts to get grasp on its functionality – the pricing scheme is flexible, to say at least, and offers plans for businesses from all scales.
Review:- I really like the new Link Explorer Moz has just released, especially since much of it is available to free users.
Another great feature is showing you which of your keywords can qualify for rich snippets knowledge graph, etc. In Google.
They have the ability to track keyword history which is very useful and compare that to your competitors to see where you are lacking.
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. It has a suite of products for publishing, engagement, analytics, and team collaboration (Publish, Reply, and Analyze). Buffer’s products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Review:- The ease of use is phenomenal, especially how one can draft a single post for all three major Social Media sharing platforms — Facebook, LinkedIn, Twitter. Also, it makes it very easy to track the engagement on your content in the form on reports and analytics. The team takes feedback very encouragingly. I’m happy that they’ve also added Instagram as a Social Media channel as well. Overall, it’s doing what it says.
Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website. Recommendations from Google Pagespeed are based upon current industry best practices for desktop and mobile web performance.
Through the addition of advanced data visualization, tagging, filtering, and snapshot technology, Google Pagespeed Insights for WordPress provides a comprehensive solution for any webmaster looking to increase their site performance, their search engine ranking, and their visitors browsing experience.
Review:- Amazing plugin. Had some initial issues getting it activated. Reached out to Matt who suggested that because it was installed by a bulk installer (MainWp management control panel) that the database tables may not have been correctly created. He suggested deactivating and activating the plugin again which worked perfectly. I’ve since upgraded to the Premium version and look forward to seeing what V2 brings. Thanks Matt!
Ahrefs is a set of SEO tools that can help you in almost every aspect of content marketing. Ahrefs takes care of:
- Competitor research: unveil your competitor’s organic keywords, backlink strategies and PPC keywords
Link Building: find the strongest backlink opportunities in your niche
- Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
- Content Research: discover the most popular content on any topic and find the best ideas for your own content
- Rank Tracking: track your search rankings along with your competitors’
Review:- This is my favorite marketing tool! I like Ahrefs because it allows me to track backlinks and keywords for our niche.
Since we’re creating software, there are quite a few competitors that we have. And thanks to Ahrefs, I’m able to see what the competition is doing which allows us to improve what we are lacking SEO-wise.
SimilarWeb is an online competitive intelligence tool that provides traffic and marketing insights for any website. Users can search for data by entering a specific website URL or by running a category search by industry or country, where the top 50 websites are displayed.
Review:- It has many useful features that help to learn more about our industry and key players on the market.
I like that I can create customized dashboards to monitor changes on the market and news and updates about our competitors and also see how our company performs against them.
There are few places on the web where you can find keywords that people type in Google search box. One of the most popular sources of this information is Google Keyword Planner.
Unfortunately, data presented by Google Keyword Planner is meant to be used for paid advertising inside Google AdWords platform. The keywords that you will find with this tool might be too generic and not very descriptive. In other words, barely useful for content marketing, blogging, or SEO.
Keyword Tool does not use Google Keyword Planner to generate keyword ideas. If finds keywords that people search for on Google using the different source – Google Autocomplete.
Google Autocomplete, the source of data employed by Keyword Tool, was created by Google to make search experience for people easier and faster.
Review:– “KeywordTool.io really helps us not just during the keyword research but also in pitching potential customers. We clearly show them what keywords they are missing on in their PPC and SEO.”
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users, and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
Review:- There is so much data you can get out of Analytics which is very helpful in forming insights about campaigns or drawing conclusions about an audience.
I like that it’s segmented out into categories based on what you’re looking for, so audience insights are in one place, conversion insights in another, etc. That keeps it all very streamlined and easy to use.
Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
Review:- I use Google Trends mainly for content ideation. It is a great place to start if you have a specific topic in mind or even if you are looking for that initial inspiration.
Google Trends helps me determine what my client’s audience is interesting in at that very moment or in the past.
A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a searcher.
The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.
Review:- Local rankings, SEO effort tests, several tools, integration with Google Analytics integration, white labeled reporting, email alerts, third-part integration through API, mobile app, reporting of ranking changes, free trial, 24×7 customer support, wide knowledgebase.
Web-based SEO and content marketing software for companies to improve its online presence and connect with customers.
Review:- Really fast support whenever needed. Huge amount of data, you can do with it whatever you have the imagination for
- Easy data export
- Huge number of features
- Integrated with other tools, like Google Analytics
- Dashboards possible to customize
11. Screaming Frog
The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. Download for free, or purchase a licence for additional advanced features.
Review:- Powerful tool without being too flashy. Interface is simple, yet provides a powerful web auditing tool. Results can be easily exported into XLS and CSV. Analysis can also be made via their interface, which is handy when you don’t want to export and/or format.
Microsoft Free SEO Toolkit is free SEO tool which analyze your website and shows SEO errors on your website with recommendation to optimize your website for better SEO.
It searches for common SEO errors on your website and solving those problems can boost your search ranking.
Review:- There are a lot of good SEO tools out there and I use loads of them. Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time.
Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites.
I have been playing with this tool since the beginning of the year and (like most of us) I haven’t read the instructions so this review is based on all the cool stuff I have found through clicking away and learning as I go. If I missed any other useful features please let me know as I would love to use them too!
13. Rocket Ranking
Rocket Ranking is the tool that helps small businesses and startups increase their website traffic daily. With their on-page SEO optimizer, keyword profit calculator, SEO backlink builder, SEO backlink counter, and social media like and follow tool, small businesses are able to gain the social clout and recognition necessary to move up in the rankings. It starts out completely free, and then can be upgraded quarterly for a very small fee.
Review:- The price is honestly decent for what you get. You wont be able to get somebody to do the same job as Website Rocket does at that price point. SEO is very difficult and most people don’t understand it. What they do understand is where their site ranks on Google and Bing when searching for terms that should include their site.
The Yoast SEO plugin makes it easy for your site to meet the highest technical SEO standards. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. Here, we’ll discuss how our plugin helps you build the best website you possibly can!
Review:- WordPress uses the best coding practices and outputs clean standard compliant HTML. This makes it SEO friendly out of the box. However, thousands of websites compete to gain top positions in search results for fewer keywords. This makes it a little bit challenging for new websites to perform better in search results.
Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, affiliate marketers, small to medium enterprises, SEO and marketing agencies. Key features include keyword research, competitor analysis, SERP analysis, rank tracking, backlink analysis and a Chrome/Firefox browser extension, which helps extract the key data from all tools. Ease of use is where Mangools excels as tools try to provide features and data in a way, which even SEO newbies would understand.
Review:- The Keyword research tool is the best we have found for the price. The tool is very easy to use and consistently produces reliable results. Result information is very easy to understand. Storing our keywords using the list function makes it very simple for us to go back and target-related content ideas. With Serp Watcher we can track how our Keywords are tracking compared to competitors.
What do you think? Has search engine optimization using one of these tools helped improve the search rank of your startup? Share your thoughts in the comments below.