A small business does not have many things going in its favour. On one side it tries to minimise costs, on the other hand, it wishes to maximise sales.
For them sales can come only if they are able to market their products well but how to do that remain an important question.
Having trustworthy small business marketing software eases some of the burden thus making it an easy process. As a help, we have brought together a list of the small business marketing software available to choose from.
These software have many benefits and features and are going to help you convince your customers to choose you only.
We have analysed this software on the basis of what benefits you can derive from them and if you have an idea of what you wish to get then it is easy for you to make a choice.
1. WebEngage
Talk to a product specialist today to understand how you can leverage our platform to drive growth with 1:1 engagement in real-time, across channels and devices. Discuss latest winning strategies to uplift brand loyalty and retention rates.
See how integrated marketing can solve your existing communication challenges. Identify moments in your product lifecycle which can be optimized for high ROI, substantiated with relevant case studies.
Understand how you can leverage the journey designer to map engagement strategies, in real time, with your user’s lifecycle.
Review: G2
What do you like best?
Real-time (or near real-time) push notifications triggered by campaigns — highly sought after, very powerful feature.
What do you dislike?
Nothing at all. Service has been great and features are exhaustive.
Recommendations to others considering the product
Do your due diligence with trial accounts in the dashboards for various competitors and keep in mind that they do not all offer the same feature sets. For example, real-time push notifications and triggered push notifications (something we rely upon) were rare among competition.
What business problems are you solving with the product? What benefits have you realized?
Sending marketing/retention push notifications and in-app messages to users based on behavioral patterns, segments, and campaigns.
2. SendX
Design, schedule and track email campaigns. Drive sales from your emails. Upload opted-in email list Send broadcast email campaigns Build your email list using high converting email popups forms, online forms, and landing pages to own your audience.
Automate your email marketing with a powerful rules-based interface. Send right message to the right user at the right time. Set it and forget it. Let SendX handle the work for you.
Review: Capterra
Pros: I was introduced to the SendX tool through ProductHunt. I signed up for the demo instantly. Got amazing support from the community manager. They helped me setup the tool. Setting up drip campaigns is extremely easy and it is extremely easy to import/export contacts and setup campaigns. I can tell that this is easily among the best of all similar tools available in the market.
Cons: The team behind Sendx has done a great job at building such an amazing platform. A few minor bugs at times is the only disappointment we have been through. But, the team is extremely proactive at resolving those when reported.
Overall: Maintaining subscriber lists on Sendx is easy and we can integrate with our Medium blog seamlessly. Zapier integration has been very useful too.
3. SharpSpring
SharpSpring tracks customers even before you know their name. connect the dots and tell you where they’ve been.
You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.SharpSpring is built to play nicely with the systems you want to keep.
Review: TrustRadius
SharpSpring is the combination CRM/Marketing Automation platform that we use across our entire agency, as well as for some of our best digital marketing clients. able to manage the marketing/sales cycle in an integrated fashion with seamless data transfer across all departments.
Our team has complete transparency on which marketing channels drive prospects through our sales pipeline and where funnel leaks are occurring. We have the ability to customize every automation chain, every piece of marketing material and every notification, while tracking how each individual prospect interacts with our business one every major marketing channel we utilize.
SharpSpring truly is the all-in-one that solves the marketing and sales needs of many businesses like ours. We highly recommend this product.
4. Pardot
Review: G2
What do you like best?
Engagement Studio makes it easy to set up drip campaigns for our contacts. We can segment based on industry, department, time as a contact, etc. The UX of Engagement Studio is also user-friendly. I also like the automation rules because they allow you to use logic statements to apply actions to your contacts.
What do you dislike?
It would be nice to have a carbon copy option when sending an email so I could include some emails of coworkers so I don’t have to create a separate list and include their emails in that list.
Recommendations to others considering the product
Pardot allows you to segment, automate, send drip campaigns, and more. The Support could be better, often they take a long time to respond and have to escalate the issue if you do not have Premium Support, but other than that Pardot makes our jobs easier.
What business problems are you solving with the product? What benefits have you realized?
Segmentation, getting the right message to people at the right time. Being able to send emails to thousands of people and analyze engagement.
5. Infusionsoft by Keap
Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. It is based in Chandler, Arizona.
Review: G2
What do you like best?
Very responsive to questions. Know the business, how it can be implemented and the technology behind it. Allows our company to focus on our core competencies.
What do you dislike?
nothing to dislike .. there is more there that the system can do, don’t feel we have challenged it enough
Recommendations to others considering the product
You talk to one person on their team that will become intimately familiar with your needs and not trying to fit a cookie cutter solution across a variety of industries.
What business problems are you solving with the product? What benefits have you realized?
ensuring a path where customers are comfortable to continue receiving information from our company and not marketing to the products and/or services they are not interested
6. Act-On
Act-On’s digital marketing automation tools make marketing campaigns easier to execute and more effective – see our full list of available products.
Act-On marketing automation software helps sales and marketing teams increase and convert leads faster and more efficiently.
Review: PCmag
See how the PGA used Act-On to get a 70% conversion rate and break ticket sale records. Act-On is a trusted partner to our customers, helping them achieve success. Although there are plenty of companies in the marketing automation software space, Act-On (which begins at $900 per month for the Professional plan) stands out for offering a strong tool that contains a variety of features.
It falls just a bit below Editors’ Choice tools HubSpot and Pardot, but Act-On is in the running for best marketing automation suite for companies looking to connect email operations to other lines of business, including customer relationship management (CRM), search marketing, and social media marketing.
Act-On doesn’t reach the top of the pack for marketing automation software due to some limitations. However, if your company is flexible in considering various options and has an ample budget, then you should definitely test-drive Act-On before deciding on a marketing automation software to purchase.
7. INBOX25
Chances are good that your enterprise is already leveraging customer engagement tools; such as a CRM for sales, a helpdesk for support, web chat for sales or webinars for content delivery. These platforms hold extremely valuable lead and customer data. When this data is organized and unleashed within a single platform, the possibilities for marketing and sales become endless. The trick is unlocking all of that potential.
Review: G2
What do you like best?
It’s been great working with our account manager Alex, who has given top-notch support and advised on how to maximize usage of the platform. Despite data problems at our end, Alex has been very helpful in finding solutions that ensure we can still deliver initiatives, as well as providing extensive training.
What do you dislike?
We are a B2B business and we’ve had some issues with the platform in addressing different records using the same IP. Also because we are not US-based, a few of the standards do not fit with international (e.g. address and date display)
What business problems are you solving with the product? What benefits have you realized?
Inbox25 is the company’s first try into marketing automation. It was chosen because of its close integration with Sugar CRM. We are able to set up smarter campaigns and track marketing metrics.
8. Delivra
Get up and running in no time. With Delivra, it’s easy to customize an automation strategy that works for you and convert more leads than ever before. Your customer’s rich behavioral data shouldn’t sit in silos. Discover the numerous apps and integrations you can connect with to personalize touchpoints and bring meaningful customer journeys to life. Leverage your customer data from multiple sources for personalized campaigns. Send emails to the right people at precisely the right moment with our powerful email marketing software.
Review:
Delivra email marketing solution comes with a robust set of tools and functionalities that help email marketers do their job even if they lack the time and professional guidance from the experts. With Delivra, it is easy to create professional-looking emails with its simple drag-and-drop editor. Each email you send is optimized to be responsive and fit on any screen, whether desktop or smartphone.
9. EZ Texting
When you’re looking for a text message marketing service, it’s important to find one that fits your business’s needs and is easy to use. The best services have an intuitive dashboard, automation tools and drip campaigns, free incoming text messages, custom keywords, contact management tools, and comprehensive analytics and reports.
Review: Capterra
Comments: If you need to send a marketing message, a coupon for tracking purposes, or want to hear back directly from your customers, this is the best software on the market for those needs! I suggest creating a campaign around texting and offer discounts and coupons with codes you can track to see when is the best time for delivery, etc. and that is so super easy with EZ!
Pros: This software is so very easy to use – for any level of marketing experience. Anyone trying to reach a mass amount of customers with one simple message should really consider texting software and EZ Texting is the best out there, hands down!
Cons: I would like for there to be a way to send pictures universally through this software and there currently is not.
10. Textedly
Textedly is a truly functional and flexible text message marketing tool with a beautiful interface. By using SMS for marketing and promotional purposes, they instantly reach their subscribers who are likely to have their phones with them most of the time.
Review: FinancesOnline
With Textedly, companies can even go beyond the standard 160-character limit for messages. This allows them to say everything they need to in one SMS so as to avoid flooding a subscriber’s phone.
Moreover, Textedly provides entrepreneurs, proprietors, and managers with analytical tools for them to be able to gauge the effectiveness of their campaigns. This way, they can come up with strategies better suited to their market segments and to attract more subscribers and paying customers.
