15 Social Media Analytics Tools For Marketers That Drives The Result
That social media is the best bet when it gets to marketing your brand is a known fact. However, being on social media is not easy and marketers tend to make mistakes which are difficult to forego.
For best results it is best to use only those tools and platforms which give maximum results but how to go about doing that? Here are Top 10 Social Media Analytics Tools For Marketers which can be used to find out the best insights about your social media performance.
You can gather this information to make a delve into the mindset of your customer and make changes in your social media campaign. An analysis from these tools would deliver concrete results for you and it would give the perfect push that your brand needs to be on social media.
1. Keyhole
A Social Media Analytics tool that helps you understand how millions of people engage with your brand, campaigns and influencers across social media and the web.
Save your team hours every week by using Keyhole to aggregate metrics, monitor and analyze your campaigns, and build reports.
Plus, use AI to predict how your campaign is expected to perform in the future, and take action. With a social media analytics tool like Keyhole, you will prove your event’s real impact.
Capture every meaningful moment of your event while you’re busy living it, and access real-time engagement data to amplify your event reach as it runs.
Review: G2
What do you like best?
As an early user of Keyhole, I was very impressed with the features it has that I can’t get anywhere else. It is helpful when I am analyzing the volume of branded keywords during promotions and events. I like being able to see which influencers are contributing to social activity.
What do you dislike?
The pricing has been a limiting factor for us since we don’t always have need of multiple keywords or accounts. A “mini” plan for 1 keyword and 1 account would be helpful so that it can be a quick finger on the pulse of only the most important keyword or hashtag we want to track when we don’t have need of more than 1.
Recommendations to others considering the product
I would recommend taking the trial first to see if it works for your needs.
What business problems are you solving with the product? What benefits have you realized?
Mostly we use Keyhole to track activity around Twitter promotions and to see what kind of volume happens around branded hashtags. We also use it to be able to recognize active influencers
2. AgoraPulse
Harness your social media content and engagement with the easiest and most affordable social media management tool for teams and agencies. the budget-friendly solution gives you listening, collaboration, and reporting features to keep your clients happy and your margins wide.
Need monitoring, flexible content scheduling options, and collaboration workflow features for your large team? We’ve got you covered.
If your small business wants an easy-to-use social media management tool with unlimited reports to track your efforts, you’ve come to the right place.
Review: Capterra
Pros:
Easy to use and fantastic customer service. AgoraPulse offers flexibility & is more than just a scheduling tool. Their CRM functionality is very powerful. The free mobile app ensures we are always on top of our clients conversations. The entire system is built on user requests so everything is there that is needed. When you have a question the team are super responsive and helpful. Highly recommend this tool.
Cons:
Still waiting for the LI API to let AgoraPulse pull through the analytics. There is nothing we don’t like about the software.
Overall:
Flexibility. Transparency. Productivity. Excellent customer service. Love this tool. It is a must for any company doing social media.
3. BrandMentions
BrandMentions has become an indispensable tool for measuring the success of our marketing campaigns. work hard to build awareness of our brand online, and no other tool we’ve tested finds as many relevant mentions as BrandMentions.highly recommend it!
Review: Producthunt
BrandMentions is a web and social media monitoring tool. It allows you to track and engage in online conversations in real time. Works great for spying on your competitors, managing your brand reputation, media & brand monitoring, content marketing and much more.
4. Meltwater
Media intelligence & social listening tools for measuring, managing and magnifying corporate reputation in an increasingly connected world.
Meltwater is the world’s leading media intelligence firm. Our software combines the power of ai with the most comprehensive source database in existence to bring our clients advanced media monitoring, social listening, social media management, PR analytics, and influencer engagement tools.
Review: TrustRadius
Using meltwater to monitor the media coverage that is generated around the freight railroad industry across the nation. We use the platform to compile comprehensive reports that we share with internal and external stakeholders.
We also use the platform to monitor our online presence, particularly social media. We use the engage program to proactively push out content as well as pull reports and measure authority and engagement rates.
5. Brandwatch
Brandwatch products inform thousands of marketing, brand and business decisions every day for the most admired organizations worldwide.
Review: PCmag
Brandwatch analytics is a great social media analytics choice for digital marketing professionals employed by mostly larger businesses and enterprises. While it’s not overly difficult, the tool (which starts at $1,000 per month for 10,000 mentions) is aimed at professionals who prefer a data-driven user interface (UI) over one that’s more visually oriented.
While it doesn’t provide the combined publishing and analytics capabilities of sprout social, our editors’ choice for Sysomos, and can’t quite match the depth of synthesis and Sysomos, our editors’ choices for enterprises, brandwatch analytics is robust enough on the data analytics front to be worth a close look for numbers-oriented organizations.
6. TapInfluence
Influencer marketing goes past reach and clicks to continuous engagement and conversations that drive commerce, giving you metrics that matter and align with your business goals, such as: attracting new customers, increasing repeat purchases, driving customer loyalty, maximizing customer lifetime revenue.
Influencer Marketing resonates with your audience and it lives on beyond traditional ad spend, thwarts and is designed for longtail impact.
Review: G2
What do you like best?
The search functionality is totally on point. They have a huge database of influencers that is well categorized and easy to sift through to find exactly what you need.
What do you dislike?
I find the price is a little outrageous for a small agency. The platform has been designed for enterprise level purchasing and re-licensing out to clients – this is really prohibitive when first trying to sell the product to clients as we can’t show them results without huge initial investment.
Recommendations to others considering the product
Their database is solid and likely have what you’re looking for, if you’re willing to pay the price.
What business problems are you solving with the product? What benefits have you realized?
TapInfluence allows us to identify and contact influencers faster than ever before, greatly saving time and energy tracking them down and finding the correct contact info. It also saves us tons of time organizing the influencer programs, communicating campaign elements, etc.
7. NetBase
NetBase delivers the real-time customer insights you need to understand in order to deliver on your goals. Use NetBase to analyze all your customer data (social, survey, digital, care) and gain insights to drive your business.
Review: FinancesOnline
NetBase utilizes state of the art and award-winning technologies that understand customer behavior and sentiments that businesses can utilize in their marketing strategies. These technologies include social listening and deep consumer insights.
Its customizable interface allows users to search and view specific data based on their needs, while its visual dashboard makes insights easy to understand so that better strategies can be formulated.
8. Oktopost
Thousands of businesses use Oktopost to manage their social media actives for simple and clear ROI and attribution. Oktopost seamlessly pushes social media data to your marketing automation software so you can improve the way you nurture, score, and attribute leads.
Discover how Oktopost’s social media management platform can help you manage, measure, and monitor social media – all from one place.
Review: Capterra
Pros: Their calendar/campaign feature is probably one of my favorite features. It’s comprehensive and the color coding makes it super organized. I’m a huge fan of the image library that’s included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
Cons: There truly isn’t much that I don’t like about this product. The Salesforce integration works but unfortunately we haven’t been able to take advantage of it too much here.
Overall: Social advocacy and easy social media management.
9. quintly
Gain performance insights and optimize your strategy with advanced analytics and competitive benchmarking. Whether you’re a small business, large agency or international enterprise, find flexible solutions through the power of reliable data.
Reach your business goals by analyzing social media data with a dedicated analytics tool. Use hundreds of customizable metrics and flexible dashboards designed to optimize your strategy.
Create and automate social media reports in a matter of minutes. Enable your team to make fast, data-backed decisions informed by important KPIs for real business impact.
Review: FinancesOnline
Quintly boasts of powerful social media benchmarking tools that enable users to perform analytics on their own numbers as well as their competitors across every major social media platform. With a very minimalist interface, users will find quintly very easy to use and navigate.
Gathering social media data for analysis is very easy too. Quintly integrates with facebook, twitter, google+, linkedin, youtube & Instagram, which makes data gathering and analysis of your information and that of your competition fast and easy. Data collection can be customized for specific results, making the analysis as very accurate as possible. There is also an option for centralized reporting structure for specific plans.
10. Sprout Social
Sprout Social’s social media management software and solutions help you find, form and deepen real connections with the people who love your brand.
Drive strategic decision making across the business with access to rich social data and analytics. Streamline and effectively scale monitoring and engagement efforts with a unified inbox.
Effortlessly plan, create, manage and deliver content and campaigns as a team. Uncover trends and actionable insights from social data to inform marketing strategy.
Review: G2
What do you like best?
Sprout Social is the best tool for marketing in social networks because it has very good functions to reach the target audience with great success. A very good function of this tool is to be able to program the publications in a very simple way. It also has integrated statistics to get vital information from all our social networks.
What do you dislike?
Perhaps one of the negative points that I see this application is its price especially for small companies, although they also have a free plan.
What business problems are you solving with the product? What benefits have you realized?
With Sprout Social, we do not have the need to program the campaigns for social networks in each platform since it allows us to create, manage and control all our campaigns with just using this tool. For this and more this tool has become a very useful asset, for the time and effort saving that it gives us in the hour to manage shows social networks.
11. Rival IQ
Break through the noise with fast, impactful analytics about how your social media efforts are received by your audience. Know exactly which posts get the best response, and compare them to other posts including your competition.
Customize, schedule, and export reports that give you key metrics to drive engagement and justify your social media campaigns.Conduct competitive analysis in minutes. See how quickly your competitors are gaining followers, how often they post, their average engagement rate, and what their most successful posts look like.
Review: Capterra
Pros: Rival IQ provides an easy glance at how you stack up against your competitors. I appreciate the email alerts you can set up that can
- keep you up to date on how your social performance stacks up
- how your website performance stacks up and
- if any of your competitors have a breakout social media post. You can also export any report into a PDF or PPT making them ready to present at a moments notice.
Cons: While robust, it’s not always obvious how to best use the software and unless you really understand how to play with data it can be confusing on how to best use it / get bang for your buck.
Overall: great competitive intel
12. Social Studio
Social media marketing proficiency doesn’t have to come at an extravagant cost of labour or budget. Using Twitter as an example, here’s how to increase your reach with a minimal budget.
While organic reach on Facebook and LinkedIn is all but dead, Twitter is still a great way to gain visibility and engagement for yourself and your organization. Knowing how to manage real-time conversations has been named one of the top skills today’s candidates should have. Here’s how to become a valuable asset in any company.
Review: FinancesOnline
Social Studio enables global collaboration letting you organize teams quickly and easily around campaigns, events, and regions on the right social platforms. A single solution gives you flexible content collaboration, creation, and social publishing
13. Socialbakers
Discover your marketing personas. Create the content they love. Identify the influencers they trust. Target the right people, with the right message and at the right moment with our ai-powered omnichannel audience analysis platform. Boost results by uncovering the content your audiences actually find engaging and care about so you can join in on the conversation too. Work faster by managing your social media accounts using one platform. Find the right influencers, optimize your budget, measure and benchmark your results – all from a single dashboard.
Review: TrustRadius
Socialbakers Analytics is heavily utilized by strategists across agency disciplines. This includes integrated planning, social, research, analytics, PR and new business personnel. Socialbakers is helpful in providing a mix of basic reporting, owned and competitive content analysis with specific post and brand labeling, and paid optimization insights. Their analytics suite is essential when providing clients with a sense of their place within the social competitive landscape.
14. Social Mention
Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including twitter, facebook, FriendFeed, youtube, Digg, Google, etc.
Review: G2
What do you like best?
It is quick and offers a great snap shot of the volume of your Tweets & Twitter presence. If you are looking for a magic bullet to show your client how much impact your campaign gained on Twitter…this tool is your savior.
What do you dislike?
Under the “Free” dashboard you are limited to only receiving weekly results. It would be nice to have the ability to set a date range to allow for a more broad volume of data.
Recommendations to others considering the product
Test out the dashboard and see how effective it is for yourself!
What business problems are you solving with the product? What benefits have you realized?
I am solving my challenge against the clock. When trying to prepare reports with quick turnarounds you need a tool that gives you quick simple to understand results.
15. Followerwonk
Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world. Breakout your followers by location, bio, who they follow, and more.
Contrast your relationships with your competitors and friends. Match your activities to gains and losses in followers to give your followers what they like best. Follow and unfollow in-app to hone your social graph like a razor’s edge.
Review: FinancesOnline
Followerwonk is a very powerful tool that helps businesses go deeper into their Twitter data and discover high-quality insights that could help them drive their business forward. The tool is quite useful, especially in enabling users to soft their Twitter followers by region, identify potential brand influencers, widen their reach and improve engagement with their followers. Followerwonk offers a detailed breakdown of Twitter followers through social authority, helping users identify which handles are worth contacting and interacting with.
