Social Media Demographic In 2013


The growth of Social Networking sites has been phenomenal and it is still continuing to grow around the globe at a record pace. Who are the most active users of social networking sites? Which social networking site is most popular?

A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. Out of all internet users 67% are using social networks, the survey revealed.

The survey also revealed that:

  • Twitter is still used more than Pinterest, Instagram and Tumblr
  • People living in cities spend the most time on Social Media, at 70% of the population
  • Women, on average, spend 9% more time on social networking sites than men

The Landscape of Social Media Users In The US

Social Media Users

Following infographic gives you the information on other details, age groups, demographics and more on social media users:

Social Media Demographic

Click to enlarge the image.


Adapted From: Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram

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