Top 20 Most Popular Social Media Marketing Software Tools For Every Professional
Want to try some social media marketing software tools?
Wondering which software tools can enhance your social media marketing to give fillip to your business?
No matter what size your business is, you can benefit from leveraging your social media accounts for marketing and branding purposes.
Social media marketing software can help you manage your channels and campaigns to get the most from your followers.
In this article, you’ll discover 15 most popular and useful social media marketing software tools.
Buffer is a cloud-based social customer relationship management (CRM) solution that manages and schedules posts on social platforms.
Its primary function is for sharing content across today’s well-known social media sites. It offers the ability to spread content via a simple approach.
Instead of traditionally logging in on Facebook, LinkedIn, Twitter, Google+, and other social media sites, Buffer will do it all at once.
The tool has the ability to connect to all social media accounts while making it easier to create and schedule posts.
It also contains a browser extension for seamless integration with WordPress, Chrome, RSS readers, and other important tools for sniffing out content.
Overview of Buffer Features:
- RSS feeds connectivity
- Informative social analytics
- Multiple posts and tweets
- Social profile sharing
- Profile management
- Multi-media format sharing
- Agency/business planning
- Analytics and insights
- Stats comparison
- iOS and Android support
- Team collaboration (via administrator rights)
- 2-step account login
- Customized scheduling
- Standard buffering
Easiest way to handle your social media networks
Pros: Very easy to use and have really nice functions. with this app, you must have all the tools you need to keep a clean marketing plan on your business page on Facebook or Instagram. I aslo used buffer in my personal accounts and made me keep a active social life online
Cons: Some time give me errors when I wanted to get a post ready, so I was in the needed to start over again. Though is easy to use, have some functions inside of others, so it takes some time to learn hoy to totally use the app
Overall: It make my social medias page get more impact in the market, give then a lot of more followers and visitors
Hootsuite is the world’s most widely used social media management platform. Perhaps the biggest reason to use Hootsuite for your company is that it enables you to manage multiple social media accounts in one place.
It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube.
Overview of Hootsuite Features
- Manage multiple contributors
- Gather intelligence by monitoring mentions of your company’s brand
- Update multiple networks in one step
- Optimize delivery
- Social Analytics reports
Smarter management of social media account
Pros: Possibility to micro-manage posts and tweaking them to each platform before publishing. Great scheduling tool, great account management tool.
Cons: Some say it’s hard to get started with, I personally didn’t have this problem because I’ve been using it for a while and features were added one by one from my perspective so that was a smooth transition.
I’m personally not a fan of how the workspace is organized, seems cluttered.
Sprout Social is a SaaS software that promotes communication between businesses and people. It also streamlines communication between a business and its customers, prospects, and enthusiasts.
Through its three main functionalities (publishing, engagement and analytics), a company can effectively progress in social communication.
Sprout supports Facebook, Twitter, Instagram, LinkedIn and Google+ & integrates with Bitly, Google Analytics, Zendesk, Feedly & UserVoice.
Overview of Sprout Social Features
- Smart Inbox
- Mobile
- Collaboration
- Publishing
- Analytics
- Monitoring
- Social CRM
- Account Structure
Great, but there’s always room for improvement.
Pros: What I like most about Sprout Social is how easy it is to schedule all of our social posts and how I’m able to flip back and forth between “companies.”
Cons: I’m not sure I have anything I like least, but what I find annoying is how when I go to track my stats, all of the bigger numbers are shortened to 34.6K. I’d prefer to see the whole number like this: 34,589. Super minor, but something I’d prefer.
Overall: This software saves me time from flipping back and forth between platforms which gets tedious.
DrumUp is a social media management, content curation, and employee advocacy platform.It connects with Facebook, Twitter, and LinkedIn accounts, and significantly reduces the time and effort you use to manage your social media presence.
DrumUp does all the hard work for you. A smart workflow makes it simple for you to quickly review and publish posts to your social media followers. You can add multiple accounts to your dashboard and adjust their settings to your liking.
Overview of DrumUp Features
- Social media scheduling (automatic & manual/custom to multiple Facebook, LinkedIn and Twitter accounts connected to DrumUp) + schedule calendar to overview queued content
- Keyword based content curation (streams of industry suggestions with hashtag and @mention suggestions)
- RSS feed integration (to source information from top websites. new sites and a company’s own blog)
- Content libraries (organized in-app folders to save important posts to recycle in the future)
- Auto-posting (from content libraries to ensure that a company’s social accounts are never inactive)
- Image editing (to edit/create images for social media scheduling)
- Click tracking & engagement analytics (in-app URL shortener & like, share, click-tracking)
- Employee advocacy & organic promotion (to other relevant users curating content)
Well organized management tool with all social media platforms being easily and timely managed.
Pros: Tips on improving online presence and the speed at while one can access and use different social media platforms for marketing. Engagement and brand loyalty has also been a major plus for this software since LinkedIn is a great networking platform.
Cons: A more specific content search can be very helpful especially in identifying the exact replies and connections that are related to ones business.
Overall: Straightforward means of communication and easy to use. Also the speed of completing tasks is not long hence very effective.
SocialPilot is a social media scheduling and marketing tool for social media professionals and digital marketers! Schedule your posts to social media networks like Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Vk, Tumblr and Xing.
Overview of SocialPilot Features
- Advance Post Scheduler
- Single Interface for All Social Networks
- Social Media Scheduling Calendar
- Custom Facebook Branding
- Bulk Scheduling
- Teams and Collaboration
- Content Suggestions & Custom Feeds
- Native Mobile Apps & Browser Extensions
- Social Media Analytics
- Client Management
- Deep URL Shortening Integration
Decent social media manager with good functions.
Pros: I got the year long subscription and use this for about 6 months before switching. My Social media manager used it very well to post to all my accounts. I enjoyed a lot of the bulk uploading and scheduling.
Cons: IN the end I ended up getting a better deal with another Social media manager that made me swap. If I did not get that better deal I would have stayed with them.
Overall: Helped to reduce the time I needed to put towards running social media, allowing me to focus on other projects and hence – saving money!
It’s the first AI-powered social media marketing suite for brands and agencies of all sizes. It We empowers its clients with the largest data set in the industry.
It provides value to improve ROI of its clients. Using this, you can engage and grow your community with actionable recommendations from machine learning. Socialbakers solves all the key challenges you may be facing in today’s social media.
Overview of Socialbakers Suite Features
- Analytics
- Automated Publishing
- Contact Management
- Content Management
- Conversion Tracking
- Customer Targeting
- Keyword Filtering
- Multi-Account Management
- Posts Scheduling
Best Multipurpose Social ROI Tool for the Money
Pros: Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report.
Cons: There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don’t have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a ‘per 1000 users’
Overall: It helps us monitor the month on month growth of our page and posts, and easily compare these to sector and industry wide competitors.
Sprinklr is an all-in-one integrated platform that offers a complete social media management system for the enterprise.
It meets the growing needs of its customers in the current digital landscape and are utilizing more digital channels than ever before, integrating Facebook, Twitter, LinkedIn, and 21 other online channels around the world.
Overview of Sprinklr Features
- Planning
- Publishing
- Asset management
- Campaign management
- Audience management
- Engagement
- Automation
- Distributed user management
- Reporting
- Mobile app
- Social data visualization
- Content marketing
- Advertising
Powerful tool once you understand how to use it.
Pros: I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms.
Cons: It’s tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category.
Overall: In-depth and actionable social listening. Ease of use with multiple community managers.
Cision is a leading provider of social media management software that enables communication professionals to engage audiences, monitor conversations and measure efforts across channels from one integrated platform.
The elimination of multiple tools and logins enhances social media efforts across marketing, sales and customer service.
Overview of Cision Features
- Analytics
- Automated Publishing
- Keyword Filtering
- Multi-Account Management
- Posts Scheduling
- Brand Impact Analysis
- Largest Media Database
Great database and ability to filter contacts
Pros: Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts
Cons: I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)
Overall: Powerful list building and monitoring capabilities
A social media scheduling tool that organizes your social media updates into a searchable library.
Everything you publish with Edgar is stored in an organized library and arranged into categories, like “Quotes,” “Blog Posts,” or “Cat Puns.”
Overview of Edgar Features
- Social Sharing
- Social Campaigns
- Post Scheduling
An easy way to get evergreen content scheduled and running
Pros: The interface is very simple to understand with no tutorials or extensive training in order to get started or train newcomers
Cons: Not able to tag companies or individuals in planned content makes it hard to want to use this as a native posting station
Overall: Helps get a regular cadence of posting when you’re short on time
Postblazer allows you to swiftly schedule content to multiple social media accounts at once. Saves time and increases social engagement.
It’s a solution to make life as easy as possible while managing social media by automating posting, running multiple pages, & driving growth.
Overview of Postblazer Features
- Automated Publishing
- Multi-Account Management
- Posts Scheduling
Social Media is Eazy Peezy with Postblazer
What do you like best?
Easy to use. The program is easy to set up then it is just cut and paste pictures, type in a description and click, click, click and the post is schedule to appear on all my facebook pages.
What do you dislike?
I dislike that I did not find this software sooner. It is a great timesaver.
Recommendations to others considering the product
If you own a business, you need social media. If you use social media, make your life easier and use Postblazer. It will make working with Facebook and Twitter easy instead of a chore.
What business problems are you solving with the product? What benefits have you realized?
Postblazer saves time. Social media can eat up a lot of your day especially if you have more than one site on the web. With postblazer, you import your facebook pages and your twitter accounts and send post to all of them at one time.
Zoho Social helps marketers to grow the social media presence of their brand with actionable insights focused on content and engagement.
It provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience.
Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.
Overview of Zoho Social Features
- Automated Publishing
- Brand Tracking
- Content Management
- Customer Engagement
- Multi-Account Management
- Multi-User Collaboration
- Post Scheduling
- Reporting/Analytics
- Social Media Monitoring
Zoho Social is easy to learn and the Zoho team has provided fast and useful customer service.
Pros: An important feature of Zoho Social is the ability to schedule posts for the coming week. Additionally, the SmartQ feature takes the guesswork out of scheduling posts.
The metrics I glean from Zoho have been helpful in understanding which posts are achieving results and help shape future topic decisions.
Cons: To be honest, I have not found a downside to this product. It is my first experience with SaaS and I have referred a number of associates to Zoho.
Overall: Scheduling social media posts for the week saves me time. Further, I am getting an increased understanding of metrics and how that shapes topic choices.
Send Social Media is the easiest way to manage, monitor, track and measure all of your marketing efforts.
It posts to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! It also helps in managing your entire email marketing campaign as well as launch a mobile text messaging strategy.
Overview of Send Social Media Features
- Analytics
- Automated Publishing
- Contact Management
- Content Management
- Conversion Tracking
- Customer Targeting
- Keyword Filtering
- Multi-Account Management
- Posts Scheduling
Useful tool for businesses to build and grow their brand online
Pros: Send Social Media is a real time saver. It allows marketers to post to multiple services at one time. You can then track every single message you send across every service you have posted to.
If you receive any responses, Send Social Media displays them in your Message Box. You won’t have to comb through several different social media sites to find and reply to messages.
Cons: My team had difficulty getting in touch with their customer service department. It took several attempts to receive a response.
We also had an issue with managing Instagram accounts. However, from what I understand Instagram is not very compatible with social media management platforms.
Falcon.io offers the most unified customer experience platform around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels.
You will love the easy-to-use interface, backed by our dedication to stellar support.
It features tools for social media listening, engagement, publishing, measuring and customer data management.
The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.
Overview of Falcon.io Features
- Analytics
- Automated Publishing
- Contact Management
- Content Management
- Conversion Tracking
- Customer Targeting
- Multi-Account Management
- Posts Scheduling
It has everything you need to manage a variety of social channels
Pros: Falcon gives us an excellent overview of the activities of our social networks, allowing us to manage the publication, customer service and listening in one place.
We can also monitor the work and activities through the reporting section. We are saving a lot of time across our market teams, especially in terms of time spent publishing content across all our channels.
Also, scheduling postings on every platform (except Instagram) is very comfortable.
Cons: I understand that Instagram is a fairly new tool for all services, but I want our content to be easier to post.
I would like to be able to do everything on Falcon.io and should not enter Instagram for publication, because I feel that it adds an unnecessary step.
Spredfast is a leading social software suite that helps enterprise brand, media, and agency customers, maximize social engagement with customers.
Using Spredfast, businesses can deliver impactful social marketing and responsive social care informed by relevant, real time analytics and social data insights.
Spredfast’s easy to use and purpose built interfaces for marketing and care streamline workflows and ensure consistency of voice across social channels.
Overview of Spredfast Platform Features
- Social Reporting
- Influencer Identification
- Social Measurement
- Social Listening
- Social Analytics
- Social Sharing
- Social Campaigns
- Social Engagement
One of the best tools for social media!
Pros: You can respond and follow your followers in real time, through a very simple and very easy to use interface.
The best thing about this tool is the possibility not only to see who shares your content, but also where your message arrives by means of very complete statistics.
Cons: It is a bit difficult to program multiple resending since the window is very small, but that would be my complaint, for everything else .. this tool is very good, I am very satisfied
Overall: a tool that has helped me a lot in the programming of my social networks among others, excellent tool
MavSocial is a social media visual content marketing & advertising solution for brands and agencies.
It enables organizations to easily plan campaigns and then publish and promote to the major social networks.
Overview of MavSocial Features
- Analytics
- Automated Publishing
- Content Management
- Multi-Account Management
- Posts Scheduling
- Customer Targeting
Excellent software and easy to use!
Pros: I like the convenience of being able to search for stock images right in MavSocial rather than having to search through a third party stock photo provider.
There is a wealth of royalty-free photos and images as well as paid options, which helps me to budget accordingly. I love having everything all in one place!
Cons: Nothing that I can think of at this time. MavSocial really helped me not only learn how to manage social media, but how to also make it work for my business.
Overall: The ability to organize, schedule, and publish all of my content with the push of a button. MavSocial also has a dashboard showing social analytics so I can easily see what is working and what isn’t.
Loomly is the Brand Success Platform that empowers marketing teams to collaborate, publish and measure. Streamline teamwork along your entire content management process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community and measure performance.
Now supporting organic content, boosted posts and objective-driven campaigns. All in one collaborative solution.
Overview Of Loomly Features
- Analytics
- Automated Publishing
- Keyword Filtering
- Multi-Account Management
- Post Scheduling
- Customer Targeting
Very pleasantly surprised at the ease of you, the options it provides for creating content as well as the cost.
Pros: Loomly gives marketing agencies the ability to share content with clients without giving them full access to the entire project scope.
Cons: The one aspect I feel could be improved is the calendar function. Each time I want to go back instead of scrolling through the weeks to go backwards or forwards I have to manually switch to another month. I also don’t like that it defaults me back to list mode each time I log in.
Bitrix24 is for companies and small businesses. It also suits remote teams who want to keep in touch and collaborate efficiently. Bitrix24 CRM works with Facebook(pages, comments, Facebook Messenger, Facebook lead ads), Viber, Instagram, Telegram, VK, Slack, Skype and many others, natively or via Microsoft Bot Framework.
Bitrix24 Open Channels let you manage all your social communications from a single place, saving conversations to Bitrix24 CRM, regardless of which social network or messenger your client used.
Overview Of Bitrix24 Features
- Contact Management
- Lead Nurturing
- Progress Tracking
- Automated Scheduling
- Group Scheduling
I can integrate my social media account, and above all, their email service is one of it’s kind and it’s helped my business drastically in collaboration.
Pros: Bitrix24 is a complete Workspace software and Customer Relation Mangement software to organize and manage all your work in one place including collaboration and live streaming to social media.
Cons: Bitrix24 can be somehow complicated for the beginning, but with time, you get used to it and can work almost with little or no supervision.
These days, you’d be hard pressed to find someone that does not use at least one of the many social media platforms available. It’s how we get much of our information in the digital age.
That’s why it’s a critically important channel to include in your digital marketing strategy. Agile CRM makes this easy for you and your team, with social integrations, social listening capabilities, and more.
Overview Of Agile CRM Features
- Contact Management
- Content Management
- Conversion Tracking
- Customer Targeting
- Keyword Filtering
- Multi-Account Management
Successful and efficient. Wouldn’t be without it now!
Pros: I’d best describe this software as an intuitive office whiteboard. It organises the stages of our sales deals and links contacts, companies, tasks and events around each one.
Cons: Some of the synchronisation features of email and calendars have been difficult to grasp and configure (and I’m still not sure I understand Agile mail vs use of gmail!
PicMonkey helps social media marketers, small business entrepreneurs, and anyone who needs to communicate visually stand out in a sea of sameness with impactful visuals that tell their brand story.
Its photo editing and design tools are a powerful yet easy-to-use alternative to complicated creativity software, and are optimized for the best experience on the desktop and mobile.
Overview Of PicMonkey Features
- Content Management
- Image Database
- Collaboration
- Image Editor
- Search/Filter
- Customizable Templates
I absolutely love using Picmonkey, I have been using it now for a couple of years and I can tell a huge difference in my graphics from when I was using a different program to now.
Pros: I have so loved using the features of PicMonkey, I can create very intricate graphics for my clients and myself including adding textures to lettering, using the texture feature also allows me to make pictures into different shapes.
Cons: Sometimes the system does have glitches and will make you reload the program which causes you to lose your work. That’s really the only complaint I have.
ContentStudio is used by businesses of all sizes for efficient management of their content on social and other channels. Ideal for SMBs, Enterprises, Ecommerce Stores, Bloggers and Solopreneuers
It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analyzing performance, collaborating with the team and a lot more.
Overview Of ContentStudio Features
- Automated Publishing
- Keyword Filtering
- Post Scheduling
- Customer Targeting
- Distribution Management
- Brand Management
- Multi-Channel Publishing
This is allowed me to generate content on a regular basis for a few of my blogs and also keeps me personally in the loop with new news and updates.
Pros: Content Studio is super intuitive and easy to use. When I first got it I was a bit confused about the power it had, however after using it for over year it is now my go-to solution for just about everything.
Cons: To be quite frank, I don’t have things that I don’t like about this. They keep rolling out new features, it’s easy for me to use, I love the integrations it has… I kinda struggle to think about a negative drawback from it.
