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Top 20 Social Media Tools That Can Help Startups Market And Thrive Their Business

Looking for social media tools to give boost to your startup venture?

Do you find it overwhelming to zero in some genuine tools to streamline your workflow and toe help you reach a wider audience?

Having an active presence on all major social tools, from Facebook to LinkedIn and beyond, is a real challenge for any brand that wants to become an industry leader while engaging with its potential and current customers in new ways.

In this article, you’ll discover 20 of the best social media tools that will help improve your you make the most of your social presence.

1. SocialDrift

socialdrift-review - Social Media Tools For Marketing

SocialDrift is your average Instagram bot that can be configured to perform all the basic functions you would normally do manually on the social media platform.

It allows for likes, comments, follows, and the other functions you expect this automation to provide.

Just like other robots on the market, this one also claims to perform these tasks to help grow your presence organically.

Review:- I am a VERY happy customer! I have tried five other services and none of them did as promised. I have made great connections with people in my industry and my engagements and followers continue to grow.


2. HubSpot

hubspot - Social Media Tools For Marketing

The world has changed, and it’s time to transform how you market and sell to match how people shop, buy, and share experiences online.

That’s why we built HubSpot. With HubSpot’s award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Review:- An integrated and easy to use digital marketing platform – the Growth Stack – to support marketing, CRM & sales for the entire team.

We migrated to the HubSpot platform from a sea of scattered solutions – a WordPress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc.

Life became a lot easier to have our team working off a single platform. We started off small and with increasing confidence we turned on more effective tools and improved on our ROI.


3. Bitly

bit.ly - Social Media Tools For Marketing

If you’ve ever clicked on a link shared on a social media site like Twitter, chances are it may have been a Bitly link. But what is Bitly, really?

If you already guessed that it’s a popular URL link shortener, then you’re partly right. But since making its mark on the web as one of the best and most popular link shorteners processing eight billion clicks on their links every month, Bitly is also a powerful online marketing tool.

If you go to the Bitly website, you can paste in a link at the top to have it shortened automatically. A new page shows up with your newly shortened link, a button to easily copy it, a summary of the contents of the link, how many clicks it has received and an option to join Bitly as so you can save and monitor all your shortened links.

If all you want to do is use Bitly for the sake of shortening a link so it’s easier to share, you can do that no problem without signing up as a user.

But if you’d like to track clicks on those links, visit them again later or see what links other people in your network are sharing then signing up for a user account is probably a good idea.


Review:- Great atmosphere with everyone working extremely hard to make themselves better along with everyone around them! My colleagues are always willing to help and having all departments working together always makes for a better experience and working environment.

I think we could get a better knowledge of what is expected, though with a smaller company it comes with the territory of things changing quickly.More training would be great.


4. Buffer

buffer-twitter - Social Media Tools For Marketing

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin.

Review:- Buffer is easy to use, and best of all they provide killer content on their blog offering everything you need to totally crush your social media and content marketing.

The free version isn’t anything fancy, but it’s easy to use and covers what you need. Additional plans aren’t super expensive, but they also aren’t as comprehensive as other tools.

Analytics for paid plans show best and worst performing posts based on engagement (for retweets, favorites, replies, likes, comments, clicks, reach, and post type).You can also export for easier analysis, for reporting, for additional review, etc.


5. Salesforce Social Studio

salesforce33_0 - Social Media Tools For Marketing


Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations.

Harness social conversations to listen, analyze, publish, and engage with your customers on a 1-to-1 basis.

Review:- I use Social Studio for scheduling Facebook, Twitter (two separate accounts), LinkedIn and Instagram posts for my organization.

I like how easy the platform makes scheduling and monitoring posts.

There have been times where I’ll schedule a dozen tweets for one day and it’s easy to drag, drop and reschedule them for another time that day, which is much easier than having to go back into each tweet and selecting a different post time.


6. MailChimp

Bz30-Mailchimp - Social Media Tools For Marketing

MailChimp is the world’s leading marketing automation platform. Millions of customers, from small e-commerce shops to big online retailers, use MailChimp to reach their customers and grow their business.

Our features and integrations allow you to send marketing emails, automated transactional messages, and targeted ad campaigns.

And our detailed reports help you see how much money you’re making and how many customers you’re gaining with each marketing effort.

Review:- I like that it’s user-friendly and you can see an instant view of what it will look like when on desktop or mobile.

Easy to see exactly what the final product will look like and that it has drag and drop boxes that you can place wherever you want for content.

I also really enjoy the report that comes back.Knowing exactly who and how many people click on links is very informative in writing future content. I wish I knew more about writing the titles of emails and the click-through rate, however. I haven’t explored that function fully.

7. LastPass

LastPass - Social Media Tools For Marketing

LastPass is an award-winning password manager, helping businesses solve their password problems. Over 27,000 businesses are saving time, achieving stronger security, and uncovering impactful process efficiencies with LastPass.

Start a free trial of LastPass Enterprise today to see firsthand how you can give your employees the productivity they want with the security you rely on.

Transform security at every level of your organization and enforce a meaningful password policy, with an enterprise-ready, secure solution.

Its business solutions help teams and businesses take control of their password practices, enable secure password sharing, and eliminate the password obstacles that waste valuable time and resources while endangering the business.

LastPass Enterprise offers advanced security features, automated provisioning options, like Active Directory sync, and additional integrations for a more customized experience, helping businesses be more secure, maintain compliance, and increase productivity.

Review:- The ability to manage shared folders and pushing passwords into our user’s vaults. The AD integration is fantastic and makes management a breeze providing you have a well structured AD.

The enterprise options with the CSV uploading of bulk accounts into the system is also great as it means we can set up a lot of new starters accounts for various systems at the same time and push their login information into their vaults so they are all ready for onboarding.


8. Adobe Spark Post

kopbeeld - Social Media Tools For Marketing

Adobe Spark Post is the fun, fast and easy way to create stunning graphics for all occasions. Get started in seconds with professionally designed templates you can tweak with just a few taps.

Pick your photos, add text and apply Design Filters to instantly create beautiful, eye-catching graphics. Each tap gives you completely new layout, color palette, typography style and filter—no design experience required.

Easily share your designs via your favorite social platforms, text or email to wow your audience.

Review:- Like so many tools available to us as educators, Adobe Spark may seem a bit daunting the first time you use it. Once you select the type of project you want to create (Post, Page, or Video), you are directed to a template that will guide you in creating the product.

You will find prompts to guide your text and dozens of suggested themes. If you are like me, you may spend a little extra time clicking through options and playing with design. On the other hand, our students will appreciate being able to clear the slate and start with an empty canvas that they can personalize

. Since most of the schools I work with are Google Apps for Education, students and teachers can get started by logging in with their GAFE account. If your school is using the Adobe Suite and students have existing accounts, those can be used instead.

Since Adobe Spark is on the cloud, the one login works across all devices and browsers. In schools without 1:1, this means students aren’t tethered to the computer lab. One of the biggest advantages of Adobe Spark is that is compatible with most devices including Chromebooks (love BYOD-friendly tools).

The only conflict is that it is not currently in the Google Apps Store (sorry Android phone/tablet users). iOS users can download the suite of apps (Post, Page, and Video). To answer all your user start-up questions, check out the Guide for Educators and Schools


9. Sprinklr

sprinklrlogo - Social Media Tools For Marketing

Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce.

Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale.

Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem.

Review:- From the past 6 months the company is constantly making efforts to make its employees happy and to some extent it has succeeded in doing that.

Working hours have improved a lot so one can maintain a healthy lifestyle. Sprinklr is investing time and money on employees growth. CTO himself conducts learning sessions for the employees. Company is desperately working to change things around. Lots of surprise …


10. AdEspresso

AdEspresso - Social Media Tools For Marketing

Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.

Review:- It’s a much easier platform to create and manage your FB ads than the actual FB ads manager.


11. Hootsuite

hootsuite-logo-1920 - Social Media Tools For Marketing

Hootsuite is the world’s most widely used social media relationship platform. Thousands of global enterprises, including 744 of the Fortune 1000 companies, trust us to collaboratively manage social media accounts across the social web.

And we’re not just a social relationship platform. Hootsuite is made up of creators, innovators, and builders dedicated to revolutionizing the way people communicate.

If you are driven by that same spirit of passion and innovation, we are always looking for inspiring people to join our team.

Review:-It is without a doubt the tool of choice for millions of social media managers and marketing managers.

It allows you to plan all your publications and that translates into productivity saving a lot of time and effort.

It takes a function to see the trending topics and study the possibility of publishing a retweet using any of them that could be related to your topic and give more visibility to your tweet.


12. OptinMonster


OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads.

Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.

Review:- As mentioned, the biggest change to OptinMonster is that it’s no longer just a WordPress plugin: It’s now a hosted service that any website owner — whether they’re using WordPress or otherwise — can use to add a range of email sign-up forms to their site.


13. Audiense


Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way.

Put consumer segmentation and cultural understanding at the center of your strategy. Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.

Review:- It is a very easy solution to monitor Twitter profiles, it is very effective and provides information on the influence of others, it also offers intuitively solid results, the ability to segment audiences is extremely powerful, it is also very useful to have several social links next to each influencer, the Dashboard is also excellent and useful, it is also one of the most efficient search tools, it is a very powerful platform.


14. Tweepi


Tweepi is a simple to use, yet very powerful Twitter tool that will help you get Twitter followers fast. Instead of spending many hours of your time trying to find and engage with users on Twitter.

Tweepi’s ​Twitter tools will help you spend only a few minutes of your time on actions that will help you add more Twitter followers, so you can concentrate on doing the things you like most, while your followers continue to grow.

Review:- The ability to type in a twitter user’s handle and see all their followers and your relationship with users (whether you follow them and when, whether they follow you, whether there is a mutual follow).


15. Socialbakers


The Socialbakers platform is the go-to place to manage all your marketing tasks together easier. Take the platform for a test run in a quick-to-learn personalized trial. See how social media marketing can drive your business forward. No credit card required.

Review:- I like being able to work on multiple accounts on one screen, I also like the fact that you easily leave a note for another user, it has many additional features, it is extremely simple to operate and it tracks the words to find certain posts more quickly, It is also great to be able to compare how various social media platforms are reaching people in one place.


16. ZeroFOX


ZeroFOX is a security tool that works with all popular social media platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies and protects brands against hackers looking to take control of social media accounts.

The platform also works to protect its clients’ social media reputations. They do this by removing offensive and intentionally disruptive content, eliminating impersonation profiles, and protecting followers against scammers.

Review:- Currently the ZeroFOX platform is used solely by our Digital Governance team. The platform pulls in alerts daily that relate to our brands. We review the alerts and then decide which accounts may be impersonating our brands or claiming something that isn’t true – then we may request a takedown for the account.


17. Followerwonk


Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience.

It does this by suggesting people for you to follow, ultimately helping you grow your base. If Twitter is part of your social media marketing campaign, this tool is a must-have.

Review:- What do you like best? You can search Twitter users by a variety of factors, and you can check out your competitors’ followers and sort them by all sorts of characteristics. It has been an invaluable tool in growing my clients’ Twitter presences.

What do you dislike?
I wish that I didn’t have to download reports to see which users haven’t been active in a certain amount of time. I’d like to be able to follow people directly from the list of live Twitter links according to whether or not they actually post on Twitter. Several times I’ve followed a lot of people, only to realize many of them don’t tweet any more.


18. AgoraPulse


Easily find, filter, and manage your comments, mentions, ad comments, and other important messages. Determine the ROI of your engagement and content strategy with our online and downloadable CSV and PPT reports.

Assign draft posts, comments, and messages to the teammates best equipped to take them on. Quickly label and group your audience into segments. Add internal notes to each user and view the conversation history for each user.

Review:- With Agorapulse, we are able to schedule posts, manage profiles, and give detailed reports to all of our clients in the easiest way possible. I only hope that Instagram makes edits to their API allowing for carousels to be posted through a 3rd party app like Agorapulse.

This software really handles any managing or tracking you need for your business or clients.


19. Twitter Analytics

Twitter Analytics

Twitter Analytics is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets?

Twitter Analytics’ reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly. Explore the interests, locations, and demographics of your followers.

Review:- We use Twitter Studio and access analytics via Studio. I love the fact that Twitter’s analytics are natively integrated into the platform, have extensive details about top tweets per month, top influencers, and detailed statistics about who is talking about you. You get, at your finger-tips, some of the powerful details you’ll get in commercial applications.


20. Facebook Analytics

Facebook Analytics

Facebook Analytics works the same way as Twitter’s analytics tool. It looks at your content and how readers have interacted with it. Pretty simple stuff, right?

Yes and no. While both platforms serve the same purpose, Facebook’s reports are much more comprehensive than Twitter’s. Facebook Analytics doesn’t just show you how many people interacted with your content. It shows you who interacted with it and where.

Review:- “Launched as Fcabook Analytics For Apps, this tool essentially helps us to interpret user behavior like other tools. Facebook Analytics does not show which traffic source the user came from but can provide us with information about which other Facebook pages our visitors like.

As in Google Analytics, we can use the segment feature when interpreting metric here. In Facebook Analytics, you can create funnels and evaluate behaviors in these funnels. Also, if you prefer, you can make cohort and retention comments with Facebook Analytics. ”

What do you think? Have you tried any of these social media tools for marketing your startups? What tools have you found useful? Please share them in the comments below.

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