The Future of Gamification
“Will the use of gamification, game mechanics, feedback loops, and rewards to spur interaction and boost engagement, buy-in, loyalty, fun, and/or learning continue to gain ground and be implemented in many new ways in people’s digital lives between now and 2020?”
53% of respondents say, “By 2020, there will have been significant advances in the adoption and use of gamification. It will be making waves on the communications scene and will have been implemented in many new ways for education, health, work, and other aspects of human connection and it will play a role in the everyday activities of many of the people who are actively using communications networks in their daily lives.”
Technology consultancy Gartner has projected 50% of corporate innovation will be “gamified” by 2015. Another consulting firm, Deloitte, cited gamification as one of its Top 10 Technology Trends for 2012.
Adapted from “The Future of Gamification”, PEW Internet. Read the overview here.