Three Innovation Lessons: Titan Watches

Innovation efforts based on consumer insights can pay off.

  • “Live” new markets.

“When a leap of faith is shared by the senior leadership team, it is that much easier to take.”

  • Rethink the offer.

The team at Titan wondered what would happen if they turned a watch into an elegant piece of jewelry that a woman would happily wear. Growth exploded.

  • Expect some failures.

If you are working only on one or two innovation efforts, the odds of achieving breakthrough growth are pretty low.

Source: Three Innovation Lessons From India’s Titan Watches

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