Three Innovation Lessons: Titan Watches
Innovation efforts based on consumer insights can pay off.
- “Live” new markets.
“When a leap of faith is shared by the senior leadership team, it is that much easier to take.”
- Rethink the offer.
The team at Titan wondered what would happen if they turned a watch into an elegant piece of jewelry that a woman would happily wear. Growth exploded.
- Expect some failures.
If you are working only on one or two innovation efforts, the odds of achieving breakthrough growth are pretty low.