Weekend Recap:News You Might Have Missed

WITS Zen News for the  week :

  • Google to dig deeper into users’ lives
  • Habits Are The New Viral: Why Startups Must Be Behavior Experts
  • 6 Steps to a More Marketable LinkedIn Profile
  • Seth Godin to Public Education: Stop Stealing Dreams
  • How to Invest Wisely in “The Start-Up of You”
  • Guardian says open journalism is the only way forward

If you want more useful links than what we highlight here , follow @witszen on Twitter.

Q&A: Google to dig deeper into users’ lives

Google has  streamlined its privacy policy that enables the company to dig even deeper into the lives of its more than 1 billion users.According to Google, the changes will  allow the company to create more helpful and compelling services.  However, critics cry foul arguing that Google is trampling on people’s privacy rights in its relentless drive to sell more ads.

Habits Are The New Viral: Why Startups Must Be Behavior Experts

Facebook, YouTube and Twitter, armed with an arsenal of behavioral engineering weaponry including hot triggers, variable rewards, and social proof eventually dominated the Social Web.  Social media proved so valuable and habit-forming, users begrudgingly allowed these businesses to layer personal and demographic information onto their ad units, resulting in increased revenue and profitability. Today, at the dawn of the Curated Web, companies must build habit creation into their products and business models.


6 Steps to a More Marketable LinkedIn Profile

LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals.So let’s tune yours up with six simple steps.

Seth Godin to Public Education: Stop Stealing Dreams

A 30,000 word self-proclaimed manifesto on education entitled “Stop Stealing Dreams.” You can guess the likely themes, audience, and tone of the work. In a time when we need all of the thinking and dialogue we can get on the promising evolution of learning, Seth’s ideas are well-timed.

How to Invest Wisely in “The Start-Up of You”

Reid Hoffman, co-founder Linkedin, co-authored a new book called “The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, along with co-author and entrepreneur Ben Casnocha. It focuses on entrepreneurial techniques that can accelerate your career, like establishing competitive differentiation, ABZ planning frameworks, and taking intelligent risk.

Guardian says open journalism is the only way forward

The Guardian in Britain was one of the first to make user-generated content — and crowdsourcing — a key part of its business, and it was also one of the first to try to turn itself into a truly open platform for data sharing. Now, in what appears to be a response to the wave of paywall-ism that is sweeping the newspaper industry, editor Alan Rusbridger has launched a new campaign aimed at reinforcing the Guardian’s commitment to “open journalism,” an approach that he says is the only real option for media in the digital era.

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