Coffee enjoys a status equal to that of any gourmet food item. What was decades ago only a breakfast accompaniment has become a boutique drink and ritual centerpiece, especially for millennials. Connoisseurs purchase coffee for home brewing based not only on taste but also on smell and appearance.
For those reasons, sellers need to consider custom coffee packaging that keeps these qualities in and attracts repeat buyers to their whole bean and ground coffee. To keep your sales fresh rather than stale, consider trying these coffee packaging guidelines.
Oxygen And Other Elements
Some packaging rules apply both to ground and fresh coffee. At the top of the list is that it must provide a barrier against the elements. Air, water, moisture, sunlight and other environmental components are the enemies of your roasts. For this reason, flexible plastic packaging can be a good choice for its ability to keep beans and grounds fresh during transportation and on the shelf.
At the same time, coffee beans release carbon dioxide immediately after roasting, which, if trapped, negatively affects the beans’ flavors. The bag should allow for off-gassing of carbon dioxide through a valve if that release is not allowed to occur before packaging. In the end, if the customer does not find a satisfying burst of sweet coffee scent when the package is first unsealed, then you know your packaging is not doing its job satisfactorily.
Whole Bean Short-Term Freshness
More effort is required to create a cup of coffee from whole beans than from ground. In that instance, coffee drinkers must first grind the beans to particular levels of coarseness that matches their particular coffeemaker, whether espresso, drip or press. Consumers who choose this involved path like their coffee to taste as fresh as possible; once ground, coffee beans begin to lose their intense flavors.
Packages for whole beans should be such that they are perfectly resealable for at least three weeks while providing the pliability to allow the customer to push air out first; after this time the flavorful quality of whole beans begins to diminish. As a consequence, resealable custom stand up pouches of soft flexible plastic are the most appropriate containers for whole beans
Ground Coffee Long-Term Practicality
Because drinkers who choose ground coffee are willing to make concessions to gain convenience over ultimate taste, their choice can be packaged in tins or jars if that appeals to your company’s image. That these containers are easy to open and close may be more appealing in the long run.
However, note that ground coffee would benefit from the same soft packaging criteria as applies to whole beans, including providing that extra measure of freshness.
Still, whatever the type of coffee selected, today’s shoppers see their consumption as an experience. As a consequence, whether whole or ground, the beans should be packaged in a container sporting colorful and vibrant designs that express their exuberant flavor.
Coffee is meant to be enjoyed, not just consumed. By choosing packaging that locks in unique flavors and keeps out deteriorating elements, you can awake a growing customer base for years to come.