Search Engine Optimization

Why Are Inbound Links An Essential Part of Search Engine Optimization?

Do you know that in-links, inbound links, and backlinks mean the same thing? Perhaps another person’s web property has started to link to yours.

Inbound links are links from other websites that point to your website. They can also be called backlinks. You can get an inbound link-building service package to reap the benefits, but first, let’s understand what they are and how they are relevant.

Dive into this article to know more.

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The Features Of An Inbound Link

Inbound links must be clickable, and they majorly have two parts – the anchor text to which they have been attached and the link to your website/page.

Inbound links, also called backlinks, and these occur when another site links back to your website. Google sees these inbound links as a good indicator. It basically means that your website has high-quality content. So, these links are important elements in terms of SEO.

In earlier times, inbound links were only a part of the number game. But considering the usage of spammy link building, Google started rethinking how the algorithms respond to inbound links.

So, no more spammy links! Google now pays attention to the quality of these inbound links and not the quantity. The links should come from a relevant and reputable site and not a low-quality one.

Why Are Inbound Links An Important Aspect Of SEO?

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There are many reasons why inbound links are important for SEO. Here’s a sneak peek of what they do for you.

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1. Inbound Links are Ranking Signals

There are a few factors to rank web pages and websites in search engine results. One of the strongest is inbound links. But it’s not about the quality – you need high-quality inbound links for Google to think your website is dominating or authoritative.

These links should come from trustworthy, credible, and authoritative sites. For example, CNN or Healthline are legit authoritative sites. An anchor text is used to link to your home page – this would be relevant. The anchor text has to be descriptive too.

Inbound links are also diverse. They can come from different sources. For example, the inbound links can be from a fitness website or a healthy recipe site if the content of your website is about nutrition and fitness.

Ideally, study the competitor’s website and how often they use inbound links to get a fair idea of how many times you should use it.

You also have to check how old the site is that is linking to yours. If they have been around for some time, they will have better authority than the newer ones. You can rely on these authoritative websites. Once again, quality is better than quantity. So, do your research about authoritative websites.

The whole idea is to boost the authority and credibility of your site.

2. Increasing The Overall Traffic To Your Website

When there are enough high-quality inbound links, your site will also rank higher in the search results. Isn’t that the objective? Increased traffic to the website also translates to increased sales and higher conversion. You want the prospective leads to visit the site and take action.

After all, everyone wants to make money and be a known brand. How else are you going to do it? It is true that marketing products will help, but nothing works better than increasing the traffic to your website.

So, focus on high-quality inbound links. As we said before, Google focuses on quality and not quantity.

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3. It’s All About Increasing Brand Awareness

Once authoritative and credible websites link to your website, their brand gets associated with yours. Since they are a strong brand, it will benefit your brand.

The association is necessary, and it helps in enhancing brand awareness. People will get to know more about your website and brand through a credible and trusted website. Users will start viewing your brand as trustworthy and credible too.

4. Flourishing Business Relations

When trusted and credible websites link to yours, there is a chance for you to reach out to the bigger fish and build business relations. People will start linking to your site in future too, so it is a win-win situation.

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Summing Up

Inbound links are an important aspect of SEO, and you should pay attention to the quality. Only credible and authoritative websites should link back to your site so that you also gain credibility and trust in the eyes of the users.

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