Did you know that one of the reasons for a high bounce rate is unoptimized and poorly maintained website? That’s right!
From broken links and 404 error pages to outdated content and security issues, a poorly maintained website can cause a lot of harm to your online business. This, in turn, can lead to a higher bounce rate, which will ultimately affect your site’s bottom line. Thus, to avoid these issues, bloggers as well as business owners need to get started with maintaining their website from the very beginning.
As one of the free online business tools, if you have a WordPress website then maintaining your site becomes easier thanks to the availability of plugins. There is a plugin available for each task – be it securing your website, optimizing your site for SEO and Social Media, updating your older blog posts etc. As such, if you want to know which tasks needed to be accomplished to ensure your site is well-maintained then below are a few ongoing WordPress website maintenance tasks you need to undertake.
1. Check Your Site’s Speed and Load Time – One of the top reasons for a high bounce rate on most websites, checking your site’s speed and load time is the #1 task you need to tackle. Slow website speed might be due to heavy media files, databases or due to a low-quality web host. Thus, check your site’s speed with free tools like Pingdom and PageSpeed Insights and fix the issues detected immediately.
2. Update Your Plugins and Themes – Apart from slowing your website, plugins & themes that are not updated makes your site vulnerable to hacking attempts and malware. As such, make sure that you update these as soon as an update is made available by WordPress. Furthermore, delete unwanted plugins/themes for better site optimization.
3. Take Daily Backup – To make sure your time, money and effort doesn’t go to waste in case of a server crash or a hack, taking a complete daily backup of your website, files and databases is important.
4. Monitor Your Site’s Security – One of the most crucial tasks, site’s security should be given top priority. From malware scanning to clearing spam to fixing broken links, you need to strengthen your site’s security to prevent unauthorized access to important data and sensitive information.
5. Check on-page SEO factors – Conducting a monthly audit on your posts/pages to ensure that all on-page SEO factors – meta tags, alt tags, internal/external links, etc are in place is important. If your site is SEO-friendly, you’d be able to garner more traffic and see a rise in your site’s rankings for targeted keywords.
The below infographic covers more such ongoing WordPress website maintenance tasks that’ll help you boosts your site’s performance and functionality. Thus, dive right in with this checklist and see the impact it as on your overall ROI.
WordPress Website Maintenance Checklist (Infographic) – 50+ Essential Tips & Practices by the team at Bigrockcoupon.in
About The Author:
Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest|Linkedin