Zoho introduces a large variety of business products that are highly unified with campaigns. First and foremost, Zoho CRM got our attention for email marketing by creating email campaigns and newsletters. It comes with a great volume of pre-set templates for beginners to design attractive emails in the blink of an eye. Zoho Campaigns can be pricey as compared to Mailchimp and Campaigner. However, Zoho Campaigns are feature-filled, hence it is worth giving a thought.
Zoho Campaigns: Price Plan
Zoho Campaigns offers a pay-as-you-go plan, where one can buy email credits and mark them against the emails you would want to send. An inappropriate contact list or marketing strategy modification can make the process a little complex. Nevertheless, small organizations, starting with email marketing can go for this option.
The charges for Zoho email plans are set at $6 for 250 email sends, $80 for 5,000 and it goes up to $750 for 100,000. Apart from this, you can opt for the plan based on subscribers, where you’ll be paying for the entire list rather than email send count.
They also have monthly subscriptions rated at $5 for 500 subscribers and the list follows up to $350 for 100,000 subscribers every month. Keeping competitors in mind, zoho campaigns provides a free plan as well that includes the volume of 2,000 subscribers. This free plan allows you to send 12,000 emails per month. In case your subscriber volume exceeds 100,000, quotes on custom high-volume plans are available.
Getting Started With Zoho Campaign
The soul of Zoho Campaign is its web dashboard, where you can complete most of your tasks such as creating new campaigns, making contact lists, and executing A/B tests and surveys. Options for setting up autoresponders and framing sign-up forms bring ease to your subscribers from choosing what your marketing campaigns are providing. Inviting colleagues to join your account and integrating your campaign with more Zoho products is simple using Account features.
Zoho upgraded its user interface for campaigns with new components. Importing your marketing designs and modifying information in dynamic fields, example- username change, can be done with the Drag-and-drop function.
Along with the revamped UI, Zoho Campaigns extended their email template collection this time. You’ll get 274 pre-designed templates and a host of recent autoresponders in one place. But a crucial section of these templates appeared antiquated. Graphic aptitude level needs to go up. Considering this fact, it can be tricky to find an appropriate template.
Since the pandemic started, online webinars have been trending as a digital marketing tool. To keep up with the trend, Zoho Campaigns established integration with the video conferencing products of different companies and launched Zoho Meeting. You get to perform webinars in meetings and recommend them via emails in your Zoho Campaigns.
Another feature, Zoho Topic Management allows you to link topics in your email list on the basis of your customers’ considerations. You can create content marketing newsletters and one-click invitations also.
Creating Zoho Campaigns Contact List
The first step is to form a contact list. With Zoho Campaigns, it’s easy to import your contact list from an Excel spreadsheet or update it manually. In order to get new contacts, you can create web forms and insert them on your site or other digital platforms for the audience.
An alternative option is to sync with a customer relationship management(CRM) tool or any other software connected to your Campaigns account. If it is synced with another Zoho product, it works wonders.
Zoho contains a massive third-party integrations list, vendors like-Google. While running a marketing campaign for an exclusive crowd, you get the option to restrict contact inclusion except they are approved manually.
Building Your First Zoho Campaign
First, prepare an email’s footer with your company name, address and phone number that complies with anti-spam policies. Enter the campaign name and subject line. Thereafter, state sender’s name, email address and reply-to email address. This ensures that you’re not labeled as spammers.
Zoho Campaigns provides reputation score and CAN-SPAM Act overview to block any invalid domain. This saves novice marketers from getting into trouble. Knowing this information helps you rule the campaign.
Zoho’s email builder and template editor guide you through help pop-ups which explain the functionality of each icon. Navigation is effortless even for new users. It is evident that Zoho’s email marketing is efficient as compared to Editors’ choice winner Mailchimp and Campaigner.
Focusing Your Campaign
Zoho Campaigns offer different categories for email creation which include Welcome, Business, New Year and more. Option to link websites, email addresses, files and phone numbers in the email body is feasible. Unlike SendinBlue, Zoho Campaign lets you delete template elements you don’t wish to apply which saves your time from rework.
Use drag and drop to add or remove elements. Zoho Campaigns makes it handy to change background color, add images, buttons space etc. All these features help you build effective campaigns in no time.
This software warns you by sending feedback about errors in your campaign content before sending it. It prevents you from sending emails into the recipient’s spam folder, clicking on any invalid link and more such errors. For building and tracking your email campaign, including a call to action (CTA) is the key.
Zoho Campaigns provides autoresponders and creates automated workflows. Using these workflows, you can send follow-up emails at the correct time as per a customer’s behavior. Therefore, if someone buys your product or service after receiving your campaign email, an automated “thank you” or “welcome” email will be sent.